smopolitan Production @ A First National Picture
ns
You're Playing What Is Unquestionably Thi
ae yy
- Greatest Show Come Your Way In A Decadk
/=.+.+. Preceded By An Unparalleled Build-Up
ee ee es
ey
Oo
CIVIC groups.
GIVE 'EM
plenty of news about the amazing advance praise
this show has received!
GIVE IT
a big-show, general type of copy treatment with-
out specitically discussing the theme or character.
GIVE IT
The Gun
And It Will Give You Prestige, Profit And
Terrific Word-Of-The-Mouth Endorsement’! «
“Motion Picture Daily
\.
Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. All rights reserved. Copyright is waived to Magazines and newspapers. _
¢
RECORD
| NEWSPAPER
| BREAKS AL-
READY
WORKING
&,
Bs
Bike
PAGE SPREAD
IN
12 NATIONAL
MAGA-
ZINES
A tip-off on the immensity of the advance
national campaign is this double Page ad
appearing in 12 of the country’s most im-
portant consumer magazines. It is estimated
that this will be seen by over 13,000,000
potential movie-goers,
OVER
170,000
LINES OF DAY—
AND ~ DATE
a - ADVERTIS-
Dp ING
- AND ITS A COSMOPOLITAN PRODUCTION
BACKED BY ....
Reproduction below is just one of
the thousands of ‘way in advance
of release’ big space breaks re-
ceived on this show. And it’s only
the beginning because this pub-
licity barrage is going to continue
right up to the date of the big
first run premieres.
SCREEN-
Screenland Magazine, one of the top fan
publications has proclaimed this as the
Honor Picture of the Month. It is suggested
that you spread this news ‘round, via stores
to newspapers and blow-ups of the page.
_ LAND’S
HONOR FILM
OF THE MONTH.
PROCLAMA-
TION
‘ “ie
ero
wel ALS OS
Baht on same important
You Never knew tl apes
PICTURE OF
THE MONTH :
Reaching 24,000,000 people, a tremendous ad Program will be released in connection with openings in
key cities. Papers in which these ads will appear follow:
Baltimore News & Post: Baltimore Sunday American: Boston American; Boston §S i i i
: ; Dal 3 ; unday Advertiser; Chicago American: Chi
Herald-Examiner ; Detroit Times; Los Angeles Examiner: Los Angeles Herald-Express; Pittsburgh Snot trash San sbrendien,
Examiner; San Francisco Call-Bulletin; Seattle Post Intelligencer: New York American; New York Journal; Washington Herald;
Washington Times; Albany Times-Union: Atlanta Georgian-American: Omah i
| ; ; - ; a Bee News; Roch if :
Antonio Light; Syracuse Journal-American; Oakland Post-Enquirer; Wisconsin News. = Br apiee tee metiean; San
Page Three
ss
Bhe Story of Louis Pastewr’
E AP
OMe tAa | ON
2 ANNIVERSARIES TO CELEB
Jamestown Ready
To Honor Memory
of Louis Pasteur
The debt mankind owes to
Louis Pasteur, the French chem-
ist whose discovery that germs
are the cause, rather than the re-
sult, of disease added a score of
years to the life span of man,
will be acknowledged this month
throughout the civilized world by
both physicians and laity.
The four outstanding contri-
butions to health directly due to
the personal work of Pasteur are:
Sterilization of instruments
and hands in surgery;
The process known as “Pas-
teurization” which destroys the
dangerous bacteria in milk and
kills the microbes of fermenta-
tion of wine and beer;
The cause, and consequently the
cure, of anthrax;
The cause and cure of hydro-
phobia.
As an outgrowth of the two
latter works, the medical profes-
sion now has the science of in-
noculation against disease and
the fighting of toxins with anti-
toxins, which has eut down the
terrible death rate from diph-
theria to a minimum.
This month marks the anniver-
sary of Pasteur’s discovery of
PATS Roe (fill in) and it will be
observed in..... (city) by
-elty; church and school authori-
ties.
ing) will be set aside as “Pasteur
Day,” and the heroic and dram-—
atie life of the great scientist
will be the subject of many ser-
mons to be preached Sunday...
hot aR (date).
March 10 Named
‘Pasteur Day’ By
Mayor E. N. Jones
Monday,
will be “Pasteur Day” in.......
oe ae (city) according to a
proclamation issued yesterday by
May oregano sd ,» who
has joined with the mayors of
many other cities in honoring the
GIS COVERY mote feet s ai (fill in)
which occurred this month.
“The memory of Louis Pasteur
deserves especial honor not only
because of the man’s accomplish-
ments, but because of his char-
acter,” declared Mayor
“To that worried, persecuted
and ridiculed French chemist
mankind is indebted for 20 addi-
tional years in the span of life.
He discovered that germs caused,
rather than were caused by, dis-
ease; he preached, and was ex-
iled from Paris because of it,
the necessity of sterilizing hands
and instruments in surgical work,
and to him the great Dr. Liste
acknowledged his indebtedness;
he discovered the cause and cure
of anthrax and hydrophobia; he
taught how to ‘Pasteurize’ milk
and thus make it safe for babies.
“Medical science owes much to
him, but with it all he remained a
devout, God fearing, simple man,
who sought nothing for himself
except the right to work for hu-
manity. The lesson of his life is
one of simplicity and faith, in-
domitable courage and determin-
ation. There have been too few
such men. It is highly fitting that
MEM ete ie ho (city) joins with
the rest of the world in paying
tribute to Louis Pasteur.”
Page Four
aE — —
ee (date of open-
' . e
Pasteur's discoveries are so numerous that you'll be able to find a
reason for celebrating one of them
in whatever month you play
picture. If month during which you're showing film is not in box below,
a trip to library will get you all the info needed. Of course, if celebra-
tion is sponsored by a medical or scientific organization chances for
publicity are so much greater. After
ested, ideas on this page tell
France.
MAY: Made first tests with his cure for anthrax.
JUNE: Discovered virus to cure rabies.
sneer |
HOLD ‘PASTEUR WEEK’
Think you can arrange to have Hiz-
zoner make a statement to the papers
proclaiming “Pasteur Week?” If so,
you've got the start for a big cam-
paign on this angle.
TOWN HEARS SPEECHES
With Hizzoner awakening interest
by proclaiming ‘Pasteur Week,” it
should be comparatively easy to get
organizations anxious to hear about
Pasteur’s life. If so, try arranging for
professors and doctors to give talks
at Rotary luncheons and Women’s
clubs. With the town all hepped up
about science and Pasteur, logical
move is for them to see show, right?
DEPT. STORE TIES UP
With window devoted to furniture
of Pasteur’s time. Cards and banners
tell onlookers that store is holding
special sale of period furniture in
honor of the anniversary you're cele-
brating. And if they should want to
use stills from picture to enliven win-
dow a bit, we don’t think you'd ob-
ject particularly.
POWERCOMPANY,TOO!
Power company or electrical shop can
mark anniversary with exhibit show-
ing great strides made in home equip-
ment since Pasteur’s time. Modern
lights, stoves, irons, etc., are set
alongside replicas of those in use dur-
ing the scientist’s lifetime.
PASTEUR’S DISCOVERIES: MONTH-BY-MONTH
FEBRUARY: Discovered isomeric Compounds (compounds that are ex-
actly the same in substance, yet different in behavior)
MARCH: Found that fermentation of wines and beer was due to germs.
APRIL: Found cure for silkworm plague that threatened
a
you get an organization inter-
how to put event over.
industry in
HOSPITAL SEES SHOW
Of course hospital will be interested
in show—maybe interested enough
to hold a theatre party at your pre-
miere. They might even buy out the
house, selling ducats at more than
house prices. Hospital gets cut.
INSURANCE CO. FOLDER _
as
ty insurance
2 booklet
teur did to make life safer for them.
Distributed through schools and
stores, it should awaken a bit of in-
terest in Pasteur—and in your show.
’
i ant 438
THIS PEAS “18a PER atts
INTEREST AT SCHOOL
No need reminding you to co-operate
with schools on “Pasteur Week.”
School page, elsewhere in this book,
contains many stunts which can eas-
ily be incorporated into celebration.
MILK BOTTLE HANGER
Our artist’s impressionistic sketch
shows you how to use the milk bottle
hanger we’ve made available on this
picture. Price, including imprint: $5
per M; 5M and over—$4.50 per M.
Order directly from:
ECONOMY NOVELTY CO.
225 W. 39th St. New York City
Medical Society
Joins Movement
to Honor Pasteur
There was a time when Louis
Pasteur was an object of scorn
to the medical profession. This
was more than a century ago,
when the doctors of France could
not believe a mere chemist should
invade their field and accuse
them of being transmitters of dis-
ease rather than healers.
Today the names of Pasteur and
Lister are honored by every doc-
tor in the world, and the physi-
ClanicmO nme tk. (city) have
heartily acclaimed Mayor.......
Ree ne Ney Sas ’s (name) action
in naming
(date) as “Pasteur Day” in honor
of the scientist’s discovery of...
“The practice of medicine as
we understand it today, would
be impossible without the pion-
eering work of Louis Pasteur,”
said Dr.
Oo i ee ;
“While cases of hydrophobia
are very rare, there are facili-
ties for giving Pasteur treat-
ments in almost every’ well
equipped hospital. The use of
antitoxins in various diseases is
common practice. Pasteur was
the pioneer there. His greatest
contribution to science however,
was one that today is taken for
LTA teas yl except the most ig-
norant peop—the sterilization
of hands and iffruments in even
x ‘ ey 3
minor surgical operations, much
less in cases of child birth. Pas-
milk is taken for
i : the
death rate of 1
aculously.
City United In
Paying Tribute
to Louis Pasteur
(date) set
as “Pasteur Day”, leaders in the
industrial and civie affairs of
ch: | PRE eye. (city) have
united with educators, the clergy
and the medical profession in
paying tribute to the memory of
Louis Pasteur.
The anniversary of the noted
French scientist’s discovery of..
sale ata a ent, rae ae , which has
done so much to lengthen the life
span of mankind and to check
disease and suffering occurs this
month, and all over the world the
debt owed Pasteur’s genius by
mankind is being acknowledged.
Following the Mayor’s setting
SOO .)\.-, s. eee .as “Pasteur
Day,” and the endorsement of
the movement by the medical
profession, representative clergy-
men and teachers have signified
their intention of stressing Pas-
teur’s work at regular church
services and in the schools.
Pasteur, who was born Dee. 27,
1822 has been dead 41 years, but
his fame hag increased yearly.
He is credited with having added
20 years to the life span of man-
kind through his discoveries, and
the process of preparing milk for
use of babies, which is in gen-
eral usage now, is said to have
decreased infant mortality more
than 50 per cent. His other out-
standing contributions to medical
Science is sterilization of hands
and instruments in childbirth at-
tendance, isolation of the germs
causing anthrax and_ hydro-
phobia, and pioneering in the use
of antitoxins,
~—¢
|
.
“Ghe Story of Louis Pasteur"
E ReP EOcleT AGI TON
ATE: PASTEUR’S AND MUNI'S
Muni Considers
‘Pasteur’ Is His
Best Film Role
Paul Muni considers his role
as Louis Pasteur, the famous
French scientist, in which he will
AP MCAw mab eb, . ...diean cae Thea-
BUOMAOMMG ME Actes. y » not only
his greatest characterization, but
the turning point in his screen
career.
Although Muni has given to
the world such famous characters
as “Searface,” the gang leader,
- the escaped convict in “I Am a
Fugitive,’ and the Slav miner
in “Black Fury,” this is the first
time he has portrayed a world
figure and given a characteriza-
tion exactly true to life.
His other roles were largely
fictional, or composites. Even his
part in “IT Am a Fugitive” was
not biographical, despite the fact
that it was based on the life
story of the author.
But Muni makes the real Louis
Pasteur live and breathe on the
screen—his make-up is taken
from photographs of the scien-
tist, many of the characters in
the film are historical, and every
incident is based on fact.
Pasteur’s life was go dramatic,
so filled with action, tragedy, ro-
mance and pathos, that nothing
else was needed to make it one of
the most gripping screen dramas
ever filmed. ‘
For the first time Muni’s pow-
_—s~ v= Shee. eS OU | a
given full scope.
“The Story of Louis Pasteur”
is Muni’s 10th picture in the
seven years he has been in the
screen.
een tee ae
\
Paul Muni Film
Drawing Throngs
To The Strand
Paul Muni’s tenth picture, “The
Story of Louis Pasteur,” the
Cosmopolitan production now
@Rowing at the... Theatre
as a First National release, will
take its place among the big
smash hits of the sereen from a
box office standpoint, according
Mee... » Manager of
—— Theatre.
So much interest has been
aroused by this first of the screen
biographies, for all incidents in
the film are taken from the life
of the great French Scientist,
that hundreds of people are com-
ing from adjoining communities,
Where the picture has not yet
been released, to gee it.
“The Story of Louis Pasteur’
may prove to be an even greater
box office picture than ‘T Am a
Fugitive From the Chain Gang’,”
ae (manager) declared.
“Muni draws crowds whenever
he appears in a picture for he
selects his own stories, and never
makes a picture until he is gure
that it provides real scope for
his artistry. Remember that he is
the outstanding star of the
screen, and has been in pictures
more than geven years, during
which he has made only 10 pie-
tures. Every one has been an ar-
tistic hit—and most of them have
been big money makerg for the
theatre. But ‘The Story of Louis
Pasteur’ seems likely to be as
big a box office picture as it is
an artistic success and that’s the
answer to every showman’s
dream.”
And here's another anniversary idea, based on the fact that this is
Muni's tenth film—and tenth big hit! That's worth a splash
if anything
is, SO we've devoted this Page to a big Muni build-up. Look and see
which stunts you can use, and then start lining up your own local angles.
@
DECORATING THEATRE
First of all, you'll want to decorate
your theatre so that everybody knows
it's Muni’s tenth. Giant candles and
banners on marquee proclaim your
anniversary show. In lobby, stills
from past pictures, stills of his vari-
ous leading ladies can all be worked
into displays.
AND CONTEST ANGLES
If you’re interested in contest angles,
still displays suggested above can
easily be transformed into contests.
All you do is leave the names or titles
out, and let the patrons try filling ’em
in. Ducats to winners.
INVITE DRAMA CRITICS
Since Muni was famous on the legiti-
mate stage before he went into Mo-
tion pictures you'll Probably want to
invite drama critics to see Muni’s
10th film. And while you're inviting,
you'd better contact Munj Club in
town and tell ’em to be Sure to see
show.
AUTOGRAPHED PHOTO
These miniature Photos measure 4”
x 6” and are printed on heavy paper.
Price, including imprint, is $3 per
f you want ’em numbered con-
secutively for use in some sort of
lucky number contest, add 50c per
to above price. Order directly
from:
Economy Novelty Co.
225 West 39th Street, New York
SALE PLUGS PICTURE
Cco-
anniversary
operation with store holding sale.
Muni’s suggests
Window
and Muni’s—with
-the same.
plugs store’s anniversary
co-op ads doing
a ene
GIANT POSTCARD?
Giant postcard or telegram wouldn’t
be bad, would it? Copy congratulates
uni for swell work he’s done and
wishes him future success. Patrons
are invited to sign, and after about a
week is up, you send it out to the
Coast.
‘MUNI SCHOLARSHIP’
Dramatic school ties up with talent
search on Stage. First prize, called the
Paul Muni Scholarship, provides one
year’s free tuition at the school for
winner, while you give out ducats for
the other prizes.
ANNIVERSARY TRAILER
How about a special trailer telling
folks it’s Muni’s 10th hit? Showing
shots from past pictures, it can be
a sort of history of Muni’s work. If
Price is prohibitive, same idea can be
worked with a series of Slides.
BIG CAKE IN LOBBY
Credit card in lobby may be enough
inducement to get bakery to make
up a cake for lobby. Candles and in-
scription tell folks that it’s Muni’s
tenth successive hit. After it’s been
on display for a coupla days, you can
have gal cut it UP, giving a piece to
each patron.
Paul Muni Has
10th Sereen Hit
In Pasteur Film
Paul Muni, acknowledged to be
the greatest portrayer of charac-
ter roles on screen or stage, hag
been in motion pictures just seven
years, during which he hag ecre-
ated a new record.
Every picture he has made has
been a hit, each has’ been out-
standing and his tenth film, the
Cosmopolitan production “The
Story of Louis Pasteur” which
opens at the
tre on as a First
National release, is declared to
be his finest and most dramatic
work to date.
Muni never plays two charac-
ters that are similar. His first
two films were “Valient” and
“Seven: Faces,” which he made in
1928. Then he returned to the
stage until 1932 when two of his
greatest pictures were produced.
These were “Scarface” and “I Am
a Fugitive From a Chain Gang.”
The following year came “The
World Changes,” in 1934 he made
“Hi Nellie” and in 1935 he again
delighted all movie fans with
“Black Fury” and “Bordertown.”
These two great pictures were
followed by another of an entire-
ly different type “Dr. Socrates,”
and now Muni is starring in his
tenth picture the first biograph-
ical drama of the sereen “The
Story of Louis Pasteur,” which is
basea on
French scientist.
Muni Names 12 :
Scientists Most
Helpful to Man
While enacting the leading role
in the Cosmopolitan picture, “The
Story of Louis Pasteur,” which
Opens St tlie, eweer tog! i):
Theatre on eeu es » Paul
Muni became go interested in the
battle of scientists for mankind
that he read many of their biog-
raphies. Here are the 12 he econ-
siders the greatest:
Louis Pasteur—Foy his contri-
butions to bacteriology; cures
for rabies, puerperal infection.
Lord Joseph Lister—For his
antiseptie Surgery, and hig ex-
periments creating the common
use of antiseptics.
Robert Koech—For his disecoy-
ery of anthrax bacillus and tu-
berculosis bacillus.
Pierre (and Mme.) Ourie—For
their discovery of radium as a
cure,
Claudius Galen—Early medical
writer, whose writing influenced
physiology and pathology for
many centuries.
Hippocrates—First to disasso-
ciate medicine from priesteraft,
and to direct attention to the
natural history of diseases,
Edward Jenner—For his dis-
covery of vaccination.
William Harvey—Who discov-
ered the circulation! of blood.
Hideyo Noguchi—Who discov-
ered the parasite of yellow fever
and prepared a prophylactic vae-
cine and a curative serum for
combating this disease.
Wilhelm Roentgen—the discov-
erer of X-rays.
William Morton—At the age
Of OF discovered the anesthetie
properties of ether,
Thomas Hunt Morgan—For his
contributions to the study of
genetics for which he received
the Nobel Prize.
Page Five
e life of the famous —
"Che Story of Louis Pastewr’
EF woe OT
T 9eermO N
AD LINES FROM TRADE REV
Looking for a new slant in contests? Here ’tis! One of five trade paper reviews is published
daily for five days. Contestants pick out phrase in each review that’s outstanding; the one
that contains essence of review.
You promise to use winning lines in your regular ads that appear in cooperating paper.
( When contacting paper, explain that these excerpts will be used for your paid advertising.
This angle may help plant contest. Reviews are top notch and are plenty usable.)
We haven’t printed winning answers because they’re a matter of personal opinion. It is sug-
gested that you pick best ones with contest ed and judge winners by your selection. Five illus-
trations available in one unit. Order mat No. 501—50c.
Lead Off Publicity
Tickets to Muni
Picture Free to
Many Film Fans
There’s one group of motion
picture experts of whom the most
conscientious film fan never
hears. They are the critics and
picture reviewers of the “trade
press,” those publications devoted
to the interests of the motion
picture industry.
These papers have an important
influence in determining at what
theatres a production will be
shown, and how long. Their re-
viewers see the pictures long be-
fore the general public even hears
of them, and they are steeped to
the eyebrows in picture affairs.
Rarely indeed do they agree in
favor of any one production, so
it ean be easily understood why
the motion picture industry sat
up with a jerk when one trade
paper after another raised its
editorial voice in paeans of praise
for Paul Muni and “The Story
of Louis Pasteur.”
Now the unbiased opinion of a
seasoned expert is worth know-
ing, so when the manager of the
TERR 2. Theatre booked the Cos-
mopolitan production “The Story
of Louis Pasteur” as his feature
attraction beginning ... eats
he decided he would acquaint
as ee (newspaper) readers
with their reviews.
But it is impossible to repub-
lish all the kind things said
about this latest and best of Paul
Muni’s films. Ordinarily, the trade
press experts use much of the
space alloted to a review in tell-
ing what is wrong with the pic
ture. This time, they devoted all
their space to telling how fine,
how gripping, how dramatic was
this new innovation in the art of
the motion picture—the making
of a great world figure live and
breathe on the screen in events
taken from his own life.
So the manager of the
Theatre and the advertising man-
agey..of 40M; «46-3 a roae (news-
paper) have decided to ask the
Bilin tWanig-0fe—..4e4r (eity) to aid
them in selecting the most salient
phrases in the reviews in the
trade press.
Two tickets to the....
Theatre to see Paul Muni in “The
Story of Louis Pasteur” will be
awarded those (news-
paper) readers whose suggestions
prove most helpful.
Beginning tomorrow, and con-
tinuing daily for five days the
(newspaper) will print
excerpts from the reviews that
have appeared in the five leading
trade papers.
All that a fan need do to win
two tickets is to clip each review
daily, mark or underscore the
phrase (which should not exceed
ten words) that in his opinion is
the most powerful. The phrases
that are chosen by the greatest
number of fans as the best will be
incorporated in the regular adver-
tising campaign of the...........
Page Six
Ist Day Contest
Pick Winning Phrase and
Win Tickets to Theatre
SACK ALICOATE 5 1-50<
from the = start.
grips
Muni’s
Film Daily
“It is distinguished and gripping drama that blazes a new
trail in pictures. Warner Bros. have fashioned a story that
performance is some-
thing to cheer about. William Dieterle’s direction deserves
lavish praise.”
Unless you’re in the motion picture business, you ’ve prob-
ably never heard of Jack Alicoate, portions of whose re-
view of the new Paul Muni picture ‘‘The Story of Louis
Pasteur’’ is shown directly beneath the illustration of the
star above.
Jack Alicoate is known to every theatre manager as the
seasoned, cynical reviewer of pictures for the ‘‘Film Daily,’”’
which never hesitates to call a spade a spade or a flop a
flop. His opinion is greatly respected in the industry because
it represents the viewpoint of an expert who judges from
knowledge rather than from guess work.
Naturally the manager of the
oe A re ee Theatre, where “The
Story of Louis Pasteur” will open
on.........., wants to include a
portion of this review in his reg-
ular advertising campaign, which
will start in the... _. (news-
Dapper); ‘OD. o%-:-..). *
The big problem, however, is
to decide what particular phrase
in Mr.
strongest. So..
Alicoate’s review is the
. (newspaper)
readers are given an opportunity
to decide this question and inci-
dentally win free tickets to the
Rees pte Theatre to see Muni
in what the trade press critics—
as well as newspaper reviewers—
declare is his greatest and most
dramatic film.
Clip the review, and underscore
the phrase (which should not con-
tain more than 10 words) that in
nL EEEEEEEl
your opinion is the most vital.
Send the clipping, with your
name and address to the Paul
Muni Contest Editor of the.....
(newspaper) before...... o’clock
tomorrow. The management of
thei ct. Sasa Theatre and the ad-
vertising manager of the.......
(newspaper) will act as judge,
and the phrase selected by the
greatest number of fans will be
included in the first of the paid
advertisements of the campaign.
Each day for five days the re-
view of some noted trade press
eritie will be published. Send in
your selections daily.
Every fan who has picked all
five of the phrases used will re-
ceive two tickets to the local pre-
miere of “The Story of Louis
Pasteur.”
Tomorrow comments of Maurice
Kann in “Motion Picture Daily”
will be published.
the
2nd Day Contest
Tickets to New Muni Film
Free to Contest Winners
Every theatre manager knows Maurice (Red) Kann, por-
tions of whose review of the new Paul Muni film ‘‘The Story
of Louis Pasteur,’’
are printed here beneath the picture
of charming Anita Louise who has the role of Pasteur’s
daughter in the picture.
Mr. Kann is the peppy astute editor of the ‘‘ Motion Pic-
9
ture Daily,
a trade paper published for the film industry
in which Red Kann’s opinions earry great weight.
There is one phrase in his re-
view that will be incorporated in
the advertising campaign of the
(ns peean an
In order to find out what par-
ticular phrases in this review and
the reviews of four other famous
trade paper critics have the
strongest appeal, film fans are
offered an opportunity to decide
and win two tickets to the pre-
miere of the film.
The rules reguiating the con-
test are very simple. Simply clip
review and underscore the
EY
rhic
st
n Ontalin
ore than 10 words)
peals most to you, and send it i
to the Paul Muni Contest Editor
OF MUNG wes (newspaper) be-
fore ....o’clock tomorrow.
The manager of the
Theatre and the advertising man-
ager of thes: .2.%... (newspaper)
will act as judges and select the
phrase that the greatest number
of fans underscore. This phrase
will appear in the regular adver-
tising campaign of the theatre.
The first review was published
MAURICE KANN___________-
yesterday. Three more are to fol-
low.
There is no limit to the num-
ber of prizes, because every con-
testant who has sent in all five
of the winning phrases will re-
ceive two free tickets to the
..........Theatre to see this
greatest of Paul Muni pictures.
Playing an important role in
the picture is charming Anita
Louise, who although but 19 years
old, has already been featured in
more than 49 productious, Sne has
the part of Pasteur’s daughter
and with Donald Woods supplies
e ic interest of the film.
Hutchinson.
Yow’ll want to see this picture,
which is entirely different from
anything screened before, and
there is no better way than to
go as a guest of this newspaper.
You ean do this by entering
the contest now and picking the
winning phrases.
Tomorrow the opinion of Sid
Silverman, editor of “Variety”
will be published.
ote tae Motion Picture Daily
“The theme of ‘The Story of Louis Pasteur’ is so absorb-
ing that the film is sure to win terrific word-of-mouth
endorsement. Paul Muni lends intensity to the role of a
man whose fight against unsterilized instruments brought
first laughter, then hatred, and then persecution. The ex-
cellent cast deserves special commendation.”
‘
Eo “Lom te T “Bare Te WN
Ghe Stary of Louis Pastews'
TEWS FOR 5-DAY CONTEST
Last Day Contest
Last Chance to Win Free
Tickets to See Paul Muni
|
|
|
3rd Day Contest 4th Day Publicity
‘Variety’ Review May Win YouCan WinFree
; Y Tickets to New
Theatre Tickets for You
—_——_- =) cal
SID SILVERMAN
Variety
“Warner Bros. have made a truly great picture. It stands
among the significant works of the screen. Told in such
fashion as to grip every audience it will reach, ‘The Story
of Louis Pasteur’ is headed for big acclaim. Profoundly
stirring as sheer drama, it will widen the range of picture
venturings. Muni is superb. Seldom has a picturer preview
shown so strongly shared interest of men and women. Men
were openly in tears of em
the audience.”’
otional response throughout
If you were the manager of a theatre that intended to
show Paul Muni in ‘‘The Story of Louis Pasteur,’’ you
would, of course, include some part of a ‘‘Variety’’ review
in your advertising matter. Excerpts of the review are
printed above the picture of Josephine Hutchinson.
‘Variety’? as everyone knows, is the weekly magazine
of the entertainment world. Edited by youthful, aggressive
Sid Silverman, ‘‘Variety’’ is a fearless critic whose writers
praise only when praise is due—and praise sparingly even
then.
Yet ‘‘Silverman,’’ excerpts of whose review are shown
above, found only the highest praise for Paul Muni and
‘“The Story of Louis Pasteur.’’
When the advertising campaign
Paul Muni Film
When Martin Quigley, famous
publisher of the “Motion Picture
Herald” praises a production, it
is news in the motion picture in
dustry, for Mr. Quigley is noted
for the accuracy of his reviews
and the soundness of his judg-
ment.
When he uses superlatives in
praising a film, theatre managers
sit up and take notice, just as
Cindi Mia) eres , manager of the
eh Theatre, who has booked
the new Paul Muni film “The
Story of Louis Pasteur” for the
feature production beginning
Rte eo ee (date).
Part of what Mr. Quigley
thinks of this picture is published
here beneath the _ illustration
showing Paul Muni in his two
latest characterizations, Louis
Pasteur and Dr. Socrates.
There is one phrase in Mr.
Quigley’s review that will be pub-
lished in the paid advertising of
the theatre. If you can find it,
you'll probably be one of those
who win two tickets to the......
Theatre for the opening of ‘The
Story of Louis Pasteur.”
Read the review, clip it, and
underline the phrase YOU think
should be incorporated in the ad-
vertising copy. Not more than 10
words should be indicated. Then
mien i Gantest
Editor of ithe Paul a ‘ wee ris
Every reader who submits the
five winning phrases will receive
two tickets to see “The Story of
Louis Pasteur.”
“CHICK” LEWIS
powerful production,
\
4th Day Contest
Wins Highest Praise
Showmen’s Trade Review
“This outstanding hit will send patrons away talking, a
impressive entertainment and a
standout characterization by Paul Muni makes this a pres-
tige picture of importance with world-wide appeal. The
sheer drama of this great scientist’s fight for recognition
builds to a great climax.”
This is vour last chance. Wilm Hens, to win-tre-tickets-te——
see ’aul Muni in his greatest picture,
Pasteur,”’ the Cosmopolitan production which opens at the
ss ral Tere of
The review published above was written by dynamic,
hardhitting ‘‘Chick’’ Lewis, who previews motion pictures
“‘The Story of Louis
as a First National release.
for the “Showmen’s Trade Re-
view.”
Like the other trade press re-
viewers, whose opinions have been
published here for the past four
days, Mr. Lewis is unknown to
the general public. But every the-
atre manager knows him and
every producer has the utmost
respect for his opinion.
These “trade paper” critics are
hard boiled experts, who are spar-
ing of praise and who rarely agree
on any one picture’s supremacy.
But the trade press was unani-
mous in favor of “The Story of
Louis Pasteur.” In fact, the trade
paper critics have said go many
kind things about this production
that the management of the the-
atre and of this newspaper find
it advisable ‘to eall upon the fans
for help in preparing the paid
Ch ae we Con peredaapationiepictutes “ahaut, 2 advertising campaign which starts
lished next week, it will be based year ago. Besides Muni and Miss ee eagle
on phrases selected from the lead- Hutchinson, the cast includes i re
ing trade paper reviews by...... Anita Louise, Donald Woods. 22 (0 (ee 2 ertititt. :
(newspaper) readers. Each day,
contestants will send in the one
phrase of not more than 10 words
that in their opinion is best fitted
for the purpose.
Every contestant who chooses
all five of the winning phrases
will receive two tickets to the
Te3ieei Theatre for the premiere
of “The Story of Louis Pasteur,”
which opens there on.......... 4
This is the first time a film
play has been based on actual
events in the life of a great sci-
entist. All the rich moving drama
in which Pasteur lived, the ro-
mance, the tragedy, the thrilling
action of his career are shown by
a cast of leading film favorites
headed by Paul Muni.
The role of Pasteur’s devoted
and long suffering wife is played
by Josephine Hutchinson, who
was a stage star before she en-
Donald Woods,
Fritz Leiber, Henry O’Neill, Por-
ter Hall and others.
William Dieterle who was as-
sociate director with Max Rein-
hardt in making “A Midsummer
Night’s Dream” directed the pic-
ture.
Everyone will want to see this
great picture, which Muni him-
self believes to be the best he has
ever made. You can see it ag the
guest of this newspaper by help-
ing select phrases for advertising
purposes.
Even if you have not been
sending in your selections, you
can still do so by obtaining back
copies of the....... (newspaper)
and marking the phrases you
think are the best in all three
reviews.
Tomorrow the review of Martin
Quigley in the “Motion Picture
Herald” will appear.
MARTIN QUIGLEY __ Motion Picture Herald
“In ‘The Story of Louis Pasteur’ the screen makes a great
departure from prosaic formula. There is not a single
trace of theatrical artificiality. Expertly acted and di-
rected, its power to create and hold interest immediately
gripped the preview audience and kept it in hushed
silence all the way through. Here is a picture the worth
of which is almost certain to impress both mass and class
alike.”
Now if you want to win two
tickets to see this film, there is
still time. If you have not al-
ready done so, clip all the reviews
(the one above written by Chick
Lewis is the fifth and last) under
line the phrase (not more than 10
words) in each one that you be-
lieve the strongest and send it to
the Paul Muni Contest Editor of
thegtarace (newspaper) before
eigt eestor , after which no entries
will be considered.
The five phrases favored by the
majority of contestants will be
used in the “ads,” and those fans
who have selected all the winning
sentences will each receive two
tickets.
Here’s more good news:
In case no contestant has
picked all five sentences, the 25
who have selected the biggest
number of winning sentences will
be given the awards.
Page Seven
"Ble Story of Louis Pasteur”
E ae On TA ae tO N
SELLING WITH 'CLASS' IDEAS
Suggestions on this page are those which were most successfully used in the campaigns
on ‘Midsummer Night’s Dream,’
and which are entirely applicable to this film.
If you like them, better get started in a hurry—because they’ll click
SELLING BY DIRECT MAIL CAMPAIGN
Exhibitors for the advance i :
showings of ‘Dream’ i l
were unusually successful. : goune hak, areata al
routined mail set-up . .
campaigns
: Most of the playdates thus far have stressed ae
- and we re passing on to you the dope on their contacts.
TEACHERS AND PRINCIPALS
ee ae ma to all members of the school system, stressing the educational
a S Fe ig ilm, and also mentioning the entertainment value. A plan for theatre
P rties for classes and entire schools was also included, which resulted i
urnout from the educational institutions. No reason wh th ine cage
done on this film. | Ye eee el
SOCIETY AND CLUB CONTACTS
es si ery societies that are directly connected and interested in this film, in
medical societies, scientific clubs, hospital organizati eee
) ; Zations an -
ters to groups like these should stress the medical me Pasteur sel ua,
Every one included in this category i
Sa po
dgpealin your tener gory potential customer, so better get plenty of
CHARITY PARTIES
ao Red Cross and other charitable organizations took over many houses that played
“Dream fora performance—arrangements being made locally as to price and ei fs
ages. There must be an organization in town that’d go for a ‘party’ i seh
basis— ‘cause it’s the type of film they’ll like. Pee ee
FOR HOTEL VISITORS
Tents: su Ata “ .
rriendy eke wT: MAAK midh+ lot your Sra aa WR: c fil
+ toy tim, as Many
al
hotel chains did on ‘Dream.’ A few allowed theatre to drop the letters inition 25S,
and others even allowed them to slip the missive under the room doors. If your
Acta PRG: =a erTe?
hostelry allows, be sure to start letter welcoming visitor to city and then go into pic- |
ture plugs as one of things he just must see.
MISCELLANEOUS CONTACTS
Aside from the educational institutions and science groups, there must be loads of
other organization contacts that would be worthwhile. Go over the list of the vari-
ous societies, fraternal organizations, etc., and you'll find plenty of people that would
go for a film of this type.
Student Quiz On Pasteur
A grand way to get your plug into the schools
For An Editorial
Has your paper editorialized on a film lately?
If not, here’s a film that’s worthy of an editorial.
See your editor about having an editorial writer
down to opening, with the understanding that if
he doesn’t find anything in the film that he can
honestly editorialize about, he can drop the whole
thing. It’s worth the gamble, because the odds
are in your favor, since the chances are he’ll be
able to write more than one editorial. Or if edi-
tor prefers, below is an editorial already prepared
for newspaper use:
Those men and women who witnessed the new motion
picture quite fittingly named “The Story of Louis Pas-
teur,” at the Theatre last night may
congratulate themselves on having been among the first
to see the screen enter upon a new—and what will un-
doubtedly be—a greater field of usefulness. For the first
time, the motion picture turns biographer, and made clear
what most of us had forgotten, the debt mankind owes
to Louis Pasteur, who added a score of years to its
life span.
The story of the picture, and a critical analysis of the
work of the players is printed elsewhere in this news-
paper. It is, however, a privilege to point out to those
who do not read “movie reviews,” that here is an alto-
gether different picture. Here is history re-enacted on
the sereen—here are historical characters brought to life
so vividly and convincingly that no one will forget them
—here is shown the drama, the pathos, the romance, the
tragedy of the life of a man who dared raise his voice
against the ignorance and prejudice of his day, and who
defied kings and potentates alike because he knew he
was right.
We wish it were possible for every high school pupil
to see “The Story of Louis Pasteur.” Teachers of biology
and chemistry would find their tasks greatly lightened.
Page Eight
and interest students is to conduct a quiz on
Pasteur, preferably with the science class. Idea
was used on ‘Dream’ as suggested in the press-
book, and many exhibitors conducted a city-
wide test on Shakespeare, teachers marking
papers and awarding passes to students receiving
highest grades. Local science teachers could help
you with questions on Pasteur.
For A Formal Opening
Every opening the ‘Dream’ has
had at this writing has been
formal, and you’d be surprised
at the favorable reaction from
the papers. The top hat, white
tie and tails stuff resulted in
loads of photo breaks of the
celebs. Try it yourself!
Theatre Testimonials
The ‘Dream’ received testimonials of every sort
—displayed in lobby, theatre and front. This
film is just as worthy of testimonials, and here’s
how they did it on ‘Dream’—angles that could
be included in your campaign on this one.
Your artist could make up a lobby testimonial
to Warner Bros., congratulating them on excel-
lence of film and asking them to make many
more of this type. Patrons put their John Han-
cocks on. Before trailer flashes‘on, manager could
step up on stage and address audience, giving
film his personal endorsement, stressing the
many aspects of the film, and then telling folks
that they'll be showa redfew °! the exciting scen
from the filmy’ gern ter, yo i ri
e filmys’the trailer\="» YOU Could inses’
a few clips ‘ye theatre is h?¥!NS that the. ~
agement; the film, since PMC at be" aw
to. bresented, etc. Also, afteigin pens, you r
doubtless receive many written testimonials
from social and educational leaders on the film.
These, displayed in lobby, should prove interest-
ing. No? |
See Civic Organizations
No doubt you’re going to contact civic and social
organizations. One of the best ways we know
of. and one that was used extensively in the
‘Dream,’ was to personally speak at their meet-
ings. Harry Goldberg of Philadelphia spent a week
going from meeting to meeting delivering his
spiel, ending up with a hoarse voice and enough
seats sold to assure the success of his engage-
ment.
Lobby Bulletin Board
Many theatres used their bulletin boards in the
lobby in advance of their ‘Dream’ showings, post-
ing news clips, photos and pressbook stories daily
advising the patrons of the coming of the film
and of its many interesting aspects.
CAMPAIGNING VIA THE AIR WAVES
children in the afternoon,
cross-section of the town to the ‘mike’;
Many ‘Dream’ exploiters went big on
a major part of their exploitation. Radio spot announcements, varying
from 30 seconds to three minutes were used. Copy was changed to con-
form to the type of listener that would
the moment, appealing to the housewives in the morning, the school
ning. Announcements were also spotted—after lectures,
music programs and other hours of that sort to reach the more seri-
ous listeners. Another successful angle used was that of getting a
radio angles using this field for
have their dials tuned in at
and the more serious listeners in the eve-
classical
people like teachers, cab drivers, house-
wives and others of the citizenry, each having seen the film opening night. An op-
portunity to speak over the air was
enough to get
film. We don’t have to tell you that the talks are prepared in advance by you. .
‘em to give an opinion of the
_and
all the speaker has to do is read ’em off. Vary them so that the cab driver and the
professor aren’t influenced by the same thing in the film. .
_and then the announcer
can come in with the angle that it will appeal to everyone. Still another stunt was
the sidewalk interview. Station had announcer down to theatre for fifteen minutes
daily and asked outgoing patrons to tell the listening public how they liked film.
"Gle Story of Louis Pasteur’
TELLING SCHOOLS & COLLEGES
E MAP OOLT Aatle@ N
| HERALDS FOR SCHOOLS
(roo SCHOOL
ire
Get a man to make the round of all high schools
and colleges during recess to distribute heralds on
this show. If school head okays, man could leave
these in lunch room or other spots in school where
studes congregate.
moUR LETTER TO SGHOOL
PRINCIPALS AND TEACHERS
Here’s a letter which you might edit to suit local
conditions and send to school principals and
terchors. lS
Mrs. Mary Fenton,
2564 Lake View Drive,
City
Dear Mrs. Fenton:
We hasten to call your attention to the picture,
“The Story of Louis Pasteur,’ which comes to the
cL NA Miedere cs ee OMT
The hero of this thrilling film is, as you well
know, not only one of the greatest scientists of all
time, but one of the supreme benefactors of hu-
manity. His life is an inspiration.
Paul Muni in the title role gives the finest char-
acterization of his career and the play itself has
won the highest praise of critics and public.
Knowing your interest in the movement for bet-
ter pictures we are assured that you will do all in
your power to acquaint the young people under
your guidance with ‘‘The Story of Louis Pasteur.”
Thanking you in advance, | am,
Very sincerely yours,
Pasteur Word-Game Banner Your Buses and Cars |
Offer free admission to the ten high
school pupils who send in the cleverest
seven-word sentences made from the
word PASTEUR, beginning each word
with a letter of the name, in its proper
order. Examples of sentences that may be
manufactured are:
Pasteur Awakes Some To Endure Under
Reverses.
People Always Seem To Expect Unusual
Reactions.
Contest On
Pasteurs Motto
The lifelong motto of
Louis Pasteur was
‘‘Travailler, travailler
toujours (Work, work
always) .’’ Ask teachers
to mention this motto
to pupils and to get
them to discuss it. You
might offer passes to
scholars for best 100
word essay on this mot-
to. Contestants may for-
mulate mottoes of their
own and include them
in the essay or contest
could be based on best
mottoes originated by
the youngsters.
Lecture About
Louis Pasteur
Make arrangements for
some popular and inter-
esting local doctor or
teacher, or scientist to
talk in the high. school
auditorium on _ Louis
Pasteur and his work.
And don’t forget to
show your speaker the
film so that he'll men-
“our ae my Als’ reCiure.
Pupils Do Prize
Picture Reviews
Advise pupils to see the
picture and then write
a review of from one
hundred to one hundred
and fifty words. School
newspaper might tie in
on this, offering sub-
scription or other prize
for three best efforts.
Debate On Hero
OfPeaceandWar
Think you can arrange
for a debate on the rela-
tive merits of heroes of
war and of peace—and
what they have done
for the good of human-
ity? WHICH? 1S) HE
GREATER — PASTEUR
OR NAPOLEON?
ay J;
Bs
BULLETIN BOARD PUBLICITY |
fs
v
gq
e
—
SS
f
|
Mount stills from the picture as shown in above
cut with copy which tells about the ‘Story of
Louis Pasteur.’’ These should be put up in each
~
high school.
PASTEUR MEMORY TEST FOR
HIGH SCHOOLS
The following words are the last ones used b
A
7 ont
NI Re ee a )
and ic slen thoreooctudinrtgoope rat i te ? we
vide the schools with mimeographed copies of
these words. Teachers distribute them among
their pupils. Pupils who memorize the lines and
then write them most beautifully are invited to
see the film on the house. Another angle would
be to have teachers or principals read the lines—
incidentally mentioning that they are delivered by
Paul Muni as the hero of the picture, ‘““The Story
of Louis Pasteur.”’
“YOU YOUNG MEN—DOCTORS AND SCIENTISTS
OF THE FUTUURE—DO NOT LET YOURSELVES BE
TAINTED BY A BARREN SKEPTICISM, NOR DIS-
COURAGED BY THE SADNESS OF CERTAIN
HOURS THAT CREEP OVER NATIONS. DO NOT
BECOME ANGRY AT YOUR OPPONENTS, FOR NO
SCIENTIFIC THEORY HAS EVER BEEN ACCEPTED
WITHOUT OPPOSITION. LIVE IN THE SERENE
PEACE OF LIBRARIES AND LABORATORIES. SAY
TO YOURSELVES FIRST: ‘WHAT HAVE | DONE
FOR MY INSTRUCTION?’ AND AS YOU GRADU-
ALLY ADVANCE: ‘WHAT AM I ACCOMPLISH-
ING?’ UNTIL THE TIME COMES WHEN YOU MAY
HAVE THE IMMENSE HAPPINESS OF THINKING
THAT YOU HAVE CONTRIBUTED IN SOME WAY
TO THE WELFARE AND PROGRESS OF MANKIND.”
—LOUIS PASTEUR
Essays On Pasteur
High school pupils after reading up on .
Pasteur and his work for humanity and
after hearing him eulogized by local doc-
tors and teachers should be well equipped
to tackle a 500 word contest on ‘“‘Louis
Pasteur.” Think it can be arranged?
Pasteurizing Plant
If some large dairy is in or near your city,
you could have them invite high-school
classes, especially those studying chemis-
try or biology, to visit the plant to see the
pasteurization method. Dairy man ex-
plains the process—mentioning film.
Page Nine
—
E RoR EOS last Bre Ie (IN
“ble Story of Louis Pasteur
2 BIG NATIONAL TIE-UPS
Get In On This 3 Way Knitting Contest
Here's a 3-way national tie-up taking in Warner Bros., Motion
Picture Magazine and Bernhard Ulmann & Co., one of the nation’s
foremost makers of yarn. Samples, designs, stills and mats of
dresses worn by Warner players will be sent to all co-operating
department stores, and handsome prizes will be given to
winning contestants.
MOTION PICTURE MAGAZINE:
Li
Is carrying complete information
about the contest in a special section
appearing in March, April and May
issues.
le
BERNHARD ULMANN & CoO.::
Has made up a pressbook with proofs
and ad mats for department store use.
This to assure theatre-store coopera-
tion.
2. Is releasing newsstand streamers. 2. Is releasing (through their regular
3. Is offering 50,000 ‘‘Knitting Direc- channels) publicity for rotogravure
tion Books’ for sale in department sections of newspapers as well as
stores. stories and style photos for the news
4. Is making poster for theatre lobby orc ers.
oe
and store windows.
. ls offering big prizes for contest win-
ners.
. Is using Warner stars on covers of
March, April and May issues.
. ls carrying promotion announcements
in 3 other Fawcett di calla
is SUpplyYing Gepai cme sicr
combination folders and entry ‘ard:
5.
. Is sponsoring style shows and other
promotional stunts for the benefit of
the Assistance League.
. Is arranging for window and counter
displays in stores throughout the coun-
try.
Is sending | 60 salesmen ar and, 60 styl-
contest in Mapartiinanh Saint
For additional information and co-operation, contact
MISS CLAIRE WOLFF
BERNHARD ULMANN & CO. 107 GRAND STREET, NEW YORK CITY
Another Major Studio Styles Promotion
Studio styles has designed the “Annette Pasteur”
dress, inspired by a gown worn by Anita Louise
in the film. The sketch at right will give you an
idea of the model which will be featured by all
Studio Styles dealers. Stills and mats of Anita
Louise wearing this gown and the one worn in
the picture will be sent to all dealers for use
in their ads. They'll also receive blow-ups for
window displays. You'll find it worth your while
to visit local Studio Styles dealer. For further
information, write
ARTHUR T. SANVILLE
Page Ten
STUDIO STYLES,
530 SEVENTH AVENUE
Inc.
NEW YORK CITY
She Story of Louis Pasteur” —orversaries
16 WINDOW TIE-UP POSSIBILITIES
DEPARTMENT STORE | Here you'll find 16 swell arguments for
having store dealers tie up with you. on
their window displays. Practical for a
| variety of stores, these stills were specially
posed. for this purpose. But remember
ne thing - you can't use them as star
endorsements of any kind! Stills are priced
at 10¢ each, or 1.50 for the entire set.
‘Order them from Campaign Plan ‘Editor,
321 West 44th Street... New York City
CONFECTIONERY
STORE
DABE PM180
SPORT SHOP
COIFFURE AL 221
PUNCHING BAG PMPUBA78
Page Eleven
“bhe Stary of Louis Pasteur"
No need going into any long-winded explanations
of why this film would be of interest to doctors,
nurses and staffs of hospitals. Here’s how to go
about telling ’em . . . some new ideas, but mostly
those we’ve seen actually put in practice—and
successfully, too.
LETTER-WRITING
Writing letters to the doctors, nurses and hos-
pital workers is just about the best method we
know of to tell ’em about the film. Stress the
Louis Pasteur angle when contacting these peo-
ple—because that’s what they’ll be interested in.
They're familiar with what this man did for the
medical profession.
SPECIAL SCREENING
There might be enough publicity value in it to
screen the film before opening to a number of
the leading medicos in town . . . right in the
hospital. If you do, be sure that all the doctors
in town aren't there, because after all, you still
have to figure on those guys to help fill your
theatre.
PHONE NUMBERS AT BOX-OFFICE
Many of the medical profession will feel that
they’re neglecting business if they’re at the the-
atre seeing the film. So tell ’em that if they’ll
leave their name at the box-office, you’ll be
tickled to death to call them in the event that
~ they receive'a Call during tne Snow: -
"THEATRE PARTY
Get busy right after you book this film about
arranging a theatre party for the medical pro-
fession. If you’re in any decent sized town there
should be enough doctors, nurses and the like
to fill the theatre.
COMMENTS FROM THE DOCS
The M.D.’s will be lavish with praise for the film.
Get their written endorsements and then use
the comments of the biggest and best known
men for your lobby and ads. A trailer could be
made up locally along the same line.
CONTACTING MED STUDENTS
If there’s a medical school in town, those boys
are would-be prospects, every one of ’em. They’re
studying along these lines and will be especially
interested. Tell ’em with heralds, bulletin board
notes and by getting their instructors to advise
them about it.
NEWSPAPER INTERVIEWS
Might be able to get a big medical expert to give
an interview to the newshounds on Louis Pas-
teur, talking about his contributions to science,
etc.
FREE RADIO SKETCH
In addition to dra-
matic scenes from the
picture, sketch con-
tains interesting info
about Muni. Twelve
minutes in length, it |
leaves three minutes ™
at beginning and end for picture
plug. A note to Campaign Plan Edi-
tor, 321 West 44th Street, New York
City, will bring you a mimeographed
copy for each member of cast.
Page Twelve
JUMBO-SIZED HERALD
Another big herald on another big
hit! Sorry we haven’t room to illus-
trate it here, because it’s a colorful
job that should help a lot toward sell-
ing film. Printed in vivid colors on
high grade stock, herald measures 9”
x 12”—+twice the size of the regular
heralds. Cover and inside spread are
devoted to plugging picture, with
entire back reserved for theatre im-
print. Expensive? Not on your life!
Price is only $3.50 per M for 1 to
4M; 5M and over—$3.25 per M.
Ask for a sample at your exchange.
Church Is Interested
Pasteur was a devout Catholic—one of the few
scientists who was very religious. This suggests
contacting Church to see if theatre party can be
organized. If not, a word to the congregation and
possibly a short talk to youngsters at Sunday
School might interest them in your show.
Tell Them About Leiber
If your town has ever had a Shakespearean pro-
duction, Fritz Leiber was probably in the cast
because he’s toured all over the country playing
in the Bard’s plays. If dr i
LeIwer, hess ee ama editor remembers
and he might give you a little plug in his column.
Tcegedaeeialaiia is fe ee i
A well-
HAVE A GREAT SHOW
WITH VITAPHONE
Group listed below will do a lot toward
making this engagement a “stand out.”
They’ve been carefully selected for use
with this picture—so take your pick!
“WILD WINGS” (Pepper Pot Series).
Not just another nature film, but one that
will amaze YOU with its beauty.
(9 minutes—No. 1808)
PHIL HARRIS in “DOUBLE OR NOTH-
ING” (Broadway Brevity Series). Leah
Ray helps the maestro in this tuneful
comedy.
(21 minutes—No. 1012)
“| WANNA PLAY HOUSE” (Merrie
Melody Series). The universal appeal of
this color cartoon makes it a favorite.
(7 minutes—No. 1402)
“STEEL AND STONE” (Our United
States Series). Thrilling as well as educa-
tional, with Milton J. Cross handling the
dialogue.
(10 minutes—No. 1906)
B. A. ROLFE & ORCHESTRA in ‘OFF
THE RECORD” (Melody Master Series).
The bandmaster plus the Sinclair Twins
dishing out some swell music.
(10 minutes—No. 1506)
“BETWEEN THE LINES” (Broadway
Brevity Series). Lovely Bernice Claire in
a sparkling miniature musical.
" (20 minutes—No. 1013)
BS XOP LAO yet. Ancveats GON
Film Gets Honor Page
Screenland, one of the most popular fan
magazines, has awarded its Honor Page
to “The Story of Louis Pasteur.’’ Fac-
simile above shows you what you and
hundreds of*fhousands of readers will see
in the Match issue. Why not get a copy
and blow..up page for.lobby..display?
planned campaign to cover surrounding
towns will be worth all the e' :
it, since you’ve got a picture that theyll tra
for. Plan for ads and publicity stories in all news-
papers within your vicinity, and spend a couple
of extra dollars on your posting campaign to
cover the entire countryside.
CAMPAIGNING BY AUTO
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ric. Prices: Singly—45c each; 10 to
49—40c each; 50 or over—35c each.
Add $2.50 for imprinting orders of
less than 100. Over 100, imprinting
is free.
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229 W. 64th St. New York City
Covering Néarby —
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"Be Story of Louis Pasteur”
FRoieG ore N ZA 1 ON
A Cosmopolitan motion picture released by First National.
Starring Paul Muni; featuring Josephine Hutchinson,
Anita Louise, Fritz Leiber, Donald Woods, Henry
O’Neill, Porter Hall, Akim Tamiroff. From an
original story by Sheridan Gibney and Pierre
Collings. Directed by William Dieterle.
Fictionized by
Joseph Jefferson O'Neill
CHAPTER I
‘‘You have heard the testimony presented before this
court. It has been sworn that you entered the home of Dr.
Armond Frederic, whom you never had even seen before,
and killed him with two shots from your pistol. What have
you to say, prisoner at the bar?”’
The audience in the little Magistrate’s court in the Paris
of 1860 leaned forward eagerly to catch the reply of the
middle-class tradesman who stood
between two gendarmes facing
the silk-robed judge.
“Tt was not murder. It was but
justice!”? exclaimed the defend-
ant. “Dr. Frederic wronged me!
He killed my wife!”
“There has been no such show-
ing,” the Magistrate said. “How
did the doctor kill your wife?”
“He killed her through his
carelessness—his dirty hands, his
dirty instruments. She died of
childbed fever. He caused it.”
The men and women in the
benches looked at each other in
astonishment. Childbed fever?
What did the prisoner mean by
his accusation? Everyone knew
that about three out of every ten
prospective mothers in Paris died
from that affliction. Was it not
part of the inscrutable ways of
Providence? The Magistrate
4 Ee = OE ee
voiced the opinion of aif whet ie
said, protestingly:
“But you can’t blame a physi-
cian for that-”
“Can't you?” shouted the de-
fendant. “Here—read this!”
~ Sie?
He tossed to the judge’s desk a
pamphlet whose first page read:
“DOCTORS! SURGEONS
Wash your hands—
Boil your instruments—
Microbes cause Disease.
Louis Pasteur.”
The Magistrate looked casually
through the booklet for a mo-
ment, then threw it aside.
“This prisoner is mad,” he said.
“Tock him up.”
Mad? That, indeed, seemed to
be a widespread belief as to the
condition, also, of Louis Pasteur,
author of this pamphlet and of
many other radical utterances of
the day. The physicians of Paris,
almost to a man, ridiculed his
theories, paid no attention to his
advice. Seriously, many sought
his banishment from the city.
“Why, he isn’t even a doctor,
Dr. Charbonnet, court physician,
was discussing Pasteur with Na-
poleon III, Emperor of France.
“You may recall that a few years
ago he was the cause of a slight
SYNOPSIS OF PREVIOUS CHAPTER
Because childbirth fever was killing thousands of
French women, Louis Pasteur, a noted chemist, issued
a pamphlet calling upon physicians to sterilize their
hands and instruments. When a physician whose pa-
tient had died in childbirth was killed by the woman’s
bereaved husband, Pasteur was summoned to the Court
by Emperor Napoleon III for an explanation of his
attacks on the surgeons and their methods.
CHAPTER II
Louis Pasteur bent over the
shoulder of his chief assistant,
Emile Roux, in his laboratory in
the basement of his home in Rue
d’Ulm. He was in his middle
thirties, a man of quick, agile
movements.
Pasteur looked into the micro-
scope. “The (fifty-eighth test
slide, and yet we have not defin-
itely isolated the germ of child-
bed fever,” he said wearily. “But
we'll keep it up, Roux. Remember
our aim: find the microbe — kill
the microbe!”
There was a knock at the lab-
oratory door. Marie, Pasteur’s
wife, entered in high excitement.
She carried an envelope bearing
the royal arms of the Emperor
of France. It was an invitation—
a command, indeed—for the sci-
entist to attend a reception that
night at the Palace.
“The Emperor!” exclaimed Pas-
teur. “Marie! If I can only con-
vinee his Majesty!”
But that was not to be. So in-
tense was the chemist in his open-
ing explanations of his microbe
theory to Napoleon, that the Em-
peror, well-balanced though he
was, believed there might be a
trace of madness about the man,
as Dr. Charbonnet had more than
once suggested.
“Sire, the hospitals of Paris
are pest houses!” Pasteur insisted.
“There is scarcely a doctor in
the city who is not carrying
death on his hands and instru-
ments.” ’
And when Charbonnet said sar-
castically, “Because of microbes,
Monsieur? Because of your pri-
vate menagerie of invisible
beasts?” the chemist was quick
with a hot retort.
A chorus of laughter from the
surrounding courtiers and ladies-
in-waiting drove away what re-
mained of Pasteur’s patience. He
pointed his finger at Charbonnet.
“Listen! On my way here to-
night, I learned that a young
woman—wife of a servant in this
Court—died, a victim of your
bigotry. And that isn’t the end.
The woman who attended her
will carry the infection to your
next and more illustrious patient
—the Countess Gabrielle de Vil-
lefort!”
Charbonnet,
glared at Pasteur.
livid with rage,
“You hear,
$ Pa eres
Theis ate Pe enetist
“At least,” a quiet voice interjected, “Mons. Pasteur should be al-
lowed to defend himself.’ Napoleon’s lovely Empress was speaking
—(Fritz Leiber, Iphigenie Castiglioni and Walter Kingsford por-
tray the unfolding of the plot to ruin Paul Muni in the role of
Louis Pasteur in “The Story of Louis Pasteur” which opens at
tO RE TE SE Theatre. on___._ ae )
A Queen To The Rescue
IT’S FREE-=
First two chapters of this 10-
day fictionization are re-
printed on this page. If you
like it—and ye ed feels the
same way, drop a line and
we'll send the 10-day fiction-
ization in mimeographed
form .. . with 10 stills to
illustrate. Write for ’em to
Campaign Plan Editor, 321
West 44th Street, N. Y. C.
(Fictionization page headings,
illustrated on this page, are
available in mat form. You
get 10 mats in all — I for
each day of fictionization.
Order mat No. 503—50c).
was able to destroy them. I pre-
sume he now plans to eure blood
poisoning in the same manner—
by boiling our blood; That is not
unlikely, Sire, I assure you.”
“But I won’t have it, Charbon-
net!”? Napoleon pounded his fist
upon a table. “We’re not living
in the Middle Ages. This is
France—Paris—the Nineteenth
Century—”
“At least,” a quiet voice inter-
jected, “this Monsieur Pasteur
should be allowed to defend him-
self.”” Napoleon’s slender, lovely
Empress was speaking.
The gray-bearded physician
spread his hands outward in a ~
gesture of helpless resignation,
controversy on the subject of
sour wine...”
“Ah, yes, I recall,’ the Em-
peror—interrapted. “He claimed
to have found little animals in it
—infinitesimal beasts—but are
there such creatures? Do they
really exist?”
“Your Majesty,’ Charbonnet
Sire?” he asked the Emperor.
“He accuses me of murder — I
who brought into the world our
Empress’s son, the future Emper-
or of France—”
“Stop! I forbid any more,”
commanded Napoleon. “You
should know better, Pasteur! The
Countess Gabrielle, whom you
name, is Her Majesty’s sister.
“Pasteur, in the preservation
of wine and beer you have been
of service to France. We appre-
ciate that. In the future, confine
yourself to that work. If you
have any more theories to offer,
you will, before publishing them,
present them in writing to the
Academy of Medicine, which is
the proper guardian of our na-
tional health.” ;
Pasteur choked back further
words, and stood bowed.
“But, Sire, what of the pam-
phlet this fellow has already
written and distributed?” The
speaker was Dr. Rossignol, a con-
frere of Charbonnet and one of
the leaders of the Academy.
“Wor that, Monsieur Pasteur,
you will publish an immediate re-
traction or suffer my displeas-
ure.” ;
Pasteur turned away.
When he reached home he
dropped into a chair and covered
his face with his hands.
“Pack everything we. own,
Marie,” he told his wife. “We’re
leaving Paris tomorrow — for-
ever.”
(To be continued tomorrow)
replied, “microscopic organisms
have long been observed. They ©
spring into being of their own
ocegna wherever there tsa patrid
matter of fermentation. They are
the RESULT of disease, not the
ed his shoulders.
inde ore faty
thousand women perished in the
hospitals “uf Paris during this
year?
Napoleon took the arm of his
CAUSE. Empress and they moved toward
“By heating wine to certain their imperial boudoir.
temperatures, Monsieur Pasteur (To be continued tomorrow )
Pasteur Doomed To Exile
“Stop! I forbid any more,” commanded Napoleon. “You will pub-
lish an immediate retraction or suffer my displeasure.” Pasteur
turned away—(Paul Muni (left) and Walter Kingsford (right) in
a tense scene from “The Story of Louis Pasteur” which opens at
the__- Theatre on___.... Lea
Page Thirteen
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Fiwnat ds for RADIOS
“ANITA?
THE
THE NEW TRUE-TONE FILCO
Co-op page, illustrated above, available in |
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— ea
my
—
at the reguest of Dr.
and Dr. Rossignol (Porter Hall)
_ lish a retraction of his pamphlet.
"ble Story of Louis Pasteur
Louis Pastewtoi2 0: sa. See eee ay Paul Muni
Marie Pasteur 2:2. ee eee Josephine Hutchinson
Annette Pasteur: eee ro... Anita Louise
Dr. Jean Martel___ ae eee 5s Donald Woods
Dr. Charbonnet... "eae nea Se RSI: Fritz Leiber
Driv Emate Roig. ee. the eiaedct ie -- 4. i) ey NCTE
Dr. Ragsionol Os ea ee Ns Re Tay ke Porter Hall
NED PR ae cage TR a en ei Raymond Brown
d is _. Akim Tamiroff
_ Halliwell Hobbes
Dr. -Phaifer <b Le hank Reicher
Josep mcisierys OUP Dickie Moore
Mig eter oer ee Reinga
Brmiperany. 2a. BoM. o (Gy Or Ei se ee Walter Kingsford
Presiden? Tiere ey (Mpa hes, es Herbert Corthell
Empress -
Louis Pasteur
(Paul Muni), a
French chemist who is known for
his work in preserving wine and
beer, wages a single-handed war
against child-bed fever and has
published a pamphlet urging all and
anthrax germs. Finally Dr. Ros-
signol and Dr. Charbonnet, who
think that Pasteur is a charlatan,
agree to a test. Twenty-five sheep
are to be treated with the vaccine,
placed with twenty-five
others. Then all are to be exposed
to anthrax. The test is made. Pas-
doctors to wash their hands and
sterilize their instruments before
attending patients. teur is acclaimed, even by Dr.
A doctor is murdered by the Lister (Halliwell Hobbes) who
husband of a patient who dies of comes to France to congratulate
the disease and Pasteur is sum-_ him.
moned to appear before the Em- Pasteur continues his experi-
peror, Napoleon III (Walter ments. He is now fighting against
Kingsford) and the Empress hydrophobia. Dr. Martel has mar-
(Countess Iphigenie Castiglioni), vied Annette who is expecting a
Charbon- child. Pasteur and his assistants,
court physi- ineluding the faithful Dr. Roux
cian, ‘(Henry O'Neill) work night and
The Emperor hears Pasteur’s day without isolating the rabies
net (Fritz Leiber),
and then orders Pasteur to Pub-
it in tubes. French newspapers
Pasteur, his wife (Josephine have printed stories that the chem-
Hutchinson) and his daughter, ist proposes to rid the world of
Annette (Anita Louise) leave rabies. This brings Dr. Charbon-
net, Dr. Rossignol and Dr. Zaran-
off (Akim Tamiroff) and others
to Pasteur’s farm. Pasteur ex-
plains.
Dr. Charbonnet picks up one of
the test tubes containing the ra-
bies culture and rubs it into a eut
on his arm. He does not contract
the disease. From this, Pasteur
gets the clue that enables him to
perfect his cure. He tests it on a
little boy, Joseph Meister (Dickie
Moore), who has been bitten by a
mad dog.
While he is waiting to learn
whether it is to be a success or
failure, Annette is confined. No
doctor but Charbonnet is available.
Charbonnet agrees to care for An-
nette if Pasteur will sign a paper
saying his treatment for rabies is
a fake.
Pasteur signs. The baby is born.
Pasteur has a stroke. He recovers
to find that his cure is a success
district. and the film ends with him finally
Pasteur tries to stop them know- being recognized as the genius he
ing, that the fields are alive with is.
Paris rather than do this.
Years pass. The Franco-Prussian
war is over. France, now a Repub-
lic with its first president, Louis
Adolphe Thiers (Herbert Cor-
thell), must pay Germany five bil-
lion franes. This money must come
from cattle and sheep but the
livestock is dying from anthrax.
It is learned that only in the
district of Arbois is there no an-
thrax. The president dispatches
Dr. Radisse (Raymond Brown)
and Dr. Jean Martel (Donald
Woods) to Arbois to investigate.
The two doctors find Pasteur in-.
noculating sheep. Dr. Radisse will
not’ listen to Pasteur’s explanation
that he has found a serum to pre-
vent anthrax. Dr. Martel, who has
seen Annette, remains to listen and
to believe. Dr. Radisse carries the
news to the president that Arbois
is free of the disease and all the
eattle and sheep are sent to that
PAUL MUNI 100%
in
THE STORY OF LOUIS PASTEUR 100%
with
Josephine Hutchinson 75%
Anita Louise—Donald Woods 60%
Fritz Leiber—-Henry O’Neill—Porter Hall—
Akim Tamiroff 40%
—o-——
Directed by William Dieterle 25%
oe 0 ed
A Cosmopolitan Production (*Note) 25%
Released by First National
Productions Corporation
Picture 5%
* NOTE—This credit must appear in the same trade mark lettering
as used on the cover of Cosmopolitan Magazine,
Page Sixteen
They have taken the saliva : from :
the mouth of a mad dog and put
His real name is Muni Weisen-
freud—He was born in Vienna
on Sept. 22,
1897 — Came
to this coun-
try with his
parents when
a small child
— Attended
Dale
schools in
New York
City but has
been on the
stage since
he was 11 years old, working
with his father’s company—His
father and mother were actors,
two brothers are professional
musicians—His first stage role,
at the age of 11, was that of an
old man—Regards “Counsellor
at Law” his best stage produc-
tion—Has studied music since
he was 4 years old and loves it
—Is exceedingly fine violinist—
Prefers Beethoven and Bach but
enjoys the modern music of Je-
rome Kern—Likes to watch
prize fights, baseball games and
football—_Has an ambition to
menage a prize fighter—Pre-
3 Classic WitHUTS tw modern’
Mat No. 103—
10¢
; Enjoys ti Upton Sin-
clair and _ J -Is 5
pounds—Refuses to make more
than two pictures a year and in-
sists upon picking his own stor-
ies—Is a serious student of po-
litical economy—lIs happily mar-
ried and his wife always
accompanies him on his jour-
neys—Among his recent impor-
tant pictures are “I Am a
Fugitive From the Chain Gang”
“Black Fury” and “Dr. Socra-
tes”—Will appear at the...
Theatre on... in the Cos-
mopolitan production “The
Story of Louis Pasteur.”
“DONALD
WwoobDs
He was born Ralph Zink in
Mii Can., on Dec. 2, 1902
— Is now a
naturalized
citizen of the
United States
— Attended
University
of California
—First stage
experience
was with a
stock com -
pany in Salt
Lake City,
Utah—Interested in music and
literature—Is devotee of grand
opera—Has travelled all over
the United States in touring
companies—Plays golf and ten-
nis—Likes to attend football
games and track meets—Prefers
red meat and onions—Does not
eat cheese—Has a three year old
son who adopts stray dogs—Is
six feet one inch tall, weighs
160 pounds, has brown hair and
dark brown eyes—Now appear-
ing with Muni in the Cosmo-
politan production “The Story
of Louis Pasteur,” now playing
at the Theatre as a
First National release.
Dramatized biographies, stressing highlights in the lives of the stars, as well as interest-
ing personal notes of their hobbies and accomplishments, arranged so that editors may
use them with a minimum of editing. The half column cuts may be used with or
without the star silhouttes.
JOSEPHINE
HUTCHINSON
Born in Seattle, Wash., Joseph-
ine Hutchinson was educated
for the stage
— Mother is
an actress—
Made her
sereen debut
with Mary
Pickford —
Returned to
school —
Waitedi7
years for
Mat No. 108— next film ap-
10¢ pearance —
Made her stage debut in a stock
company in Washington, D. C.
—Became famous through her
work in Eve Le Gallienne’s Civ-
ic Repertory Co.—Favorite play-
wrights are Chekov and Noel
Coward — Favorite composer,
Beethoven—Music interests her
most of all arts—Is a botanist
and greatly interested in flower
culture—Rides every morning.
swims, dances—Has no special
diet — No pet economies
—Has huge library of good
books and reads them—Drives
a small car—Owns a cat and
a dog—Is 5 feet 4 1-2 inches
tall, weighs 110 pounds, has red
air and brown eyes—Likes to
“watch football games and hock-
ey matches—Likes old costume
ers French cook-
ing—Travels a great deal—Has
leading feminine role opposite
Paul Muni in the Cosmopolitan
production “The Story of Louis
Pasteur” which First National
will release atithe________ -__-
(heatre: ON. 2 ees oe,
O’NEILL
Henry O’Neill was born in
Orange, N. J.—Graduated from
Seton -Hall
after which
he obtained a
job with a
Newark, N.
J. stock com-
pany — First
Broadway
role was in
the Theatre
Guild’
Mat No. 102— “John Fergu-
10c son’? —— Wor
many years was one of Broad-
way’s favorite stage actors —
Made a hit in “The Last Mile,”
“Conquest” and others—Since
going to Hollywood under con-
tract with Warner Bros., has
done consistently good work—
Current film is the Cosmopoli-
tan production “The Story of
Louis Pasteur” now showing at
the: 2h Es
irectar |. 2235 Pee ee
Diateene. Director)
Photogrmmpry Oy.
Filin. ton es tte:
PRODUCTION DETAFLS
ANITA
LOUISE
Born in New York City on
January 9, 1917, Anita Louise
has been on
the stage
since she was
seven years
old — At 19
she is one of
the screen’s
most popular
actresses —
She is adept
at several
foreign lan- Mat No. 109—
guages, an 10c
accomplished musician, excelling
at the piano and harp, a tal-
ented dancer and possesses a
fine singing voice—Is five feet
3 1-2 inches tall, weighs 106
pounds, has light blue eyes and
blonde hair—Likes to watch
polo, football and tennis games
—Proficient at tennis, riding,
swimming and fencing—Father
and mother were born in Alsace
Lorraine—Father is an antique
dealer—Prefers New York and
Hollywood gowns to those orig-
inating in Paris—Chief art in-
terest is music—Does her own
hair and nails but spends a
good deal of money for flowers
cee Yong-ryat, diet. —Drives a sm: small
coupe—Only pet is a small
Seottie—Collects rare coins and
old musical instruments—Has a
violin 200 years old and an 80
year old piano—Despite her
youth has travelled all over Eu-
rope and America—Has had
featured roles in more than 45
pictures—Now appearing with
Paul Muni in the Cosmopolitan
production “The Story of Louis
Pasteur” which opens at the
Bi. Ja Theatreron~...... 25 as
LENGTH. OF
FILM
7981 FT.
RUNNING
TIME
87 MIN.
Sea ee wR © William Dieterle
Story and Screen Play by... Sheridan ie ag and Pierre Collings
oats ceva 2 _....Gene Lewis
oe ae Sh ae Tony Gaudio
peer 4. SMa tA Ralph Dawson
Or Robert M. Haas
aye “Happiness Ahead” and “Oil. for
“ble Story cf Louis Pasteur’
Poe: Ce L ole Malt Y
Paul Muni Will
Come To Strand
As Louis Pasteur
“The Story of Louis Pasteur,”
Paul Muni’s new starring vehicle
for Cosmopolitan Productions has
been booked as the feature at-
Mayctuion Ate ne wie Stoel e Thea-
tre on
Muni, who had won fame by
his stage characterizations, has
made one smashing, artistic suc-
cess after another since he be-
gan motion picture work, includ-
ing such outstanding attractions
as “Scarface,” “I Am a Fugitive
from -<a°"’Chaini ‘Gang,’ “Black
Fury,” “Bordertown” and “Dr.
Socrates.”
Now, in a sensational screen
drama, he has a role that is her-
alded as the greatest work of his
career.
Again, as in the chain gang
picture, he portrays a real per-
son—this time a man recognized
as one of the world’s greatest
benefactors, Louis Pasteur.
Hated and scorned, a pariah
and an outcast, branded as a
quack, a charletan and an enemy
of man, Pasteur lived to see his
work recognized and himself. ac-
claimed as the greatest scientist
of his age.
It is this great character that
Muni brings to life on the screen.
It is the thrilling drama of
Pasteur’s battle: for the human
race, that is unfolded in “The
Story of Louis Pasteur.”
Josephine Hutchinson, noted
stage star who recently leaped to
fame in pictures, particularly in
2 Seats the love
angle of the picture. Woods has
the role of a young doctor, one
of the few who believed in Pas-
teur and his work.
Fritz Leiber, Porter Hall and
Raymond Brown play the roles
of leading doctors of the day
who fought Pasteur and suc-
ceeded in banishing him from
Paris, although they afterwards
acclaimed him. Henry O’Neill
and Frank Reicher are the doe-
tors who assisted Pasteur in his
work.
Others in the cast include Akim
Tamiroff, Halliwell Hobbes,
Dickie Moore, Ruth Robinson,
Walter Kingsford, Herbert Cor-
thell and Iphigenie Castiglioni.
William Dieterle directed the
picture.
In Muni Film
Donald Woods and Anita Louise,
appearing in Paul Muni’s star.
ring vehicle, “The Story of
Louis Pasteur,” now at the
Sto' ee hh kere Theatre.
Mat No. 105—10c
ag. ae !
Paul Muni Will
Portray Pasteur
at Strand Today
Paul Muni comes to the sereen
Ot thet sass ees aaa Theatre to-
day in what is said to be his
greatest film characterization,
“The Story of Louis Pasteur,” a
Cosmopolitan production released
by First National.
Muni portrays Louis Pasteur,
the great French chemist and bac-
teriologist who contributed so
much to science. The story, by
Sheridan Gibney and Pierre Col-
lings, centers about Pasteur’s
battle against ignorance and pre-
judice, to save life through ster-
ilization and the use of vaccines
against disease.
So bitter against him, and so
powerful were the physicians who
hated him, that they succeeded
in having him banished from
Paris. But Pasteur did not give
up his fight against disease. He
struggled on in a different part
of France and lived to see his
work recognized finally and he
himself acclaimed.
Josephine Hutchinson plays
the part of his faithful wife who
shared his exile and aided him
in his experimental work. The
romantic roles are carried out by
Anita Louise, as the daughter of
Pasteur, and Donald Woods who
portrays one of the few physi-
cians who believed in the great
chemist.
Others in the cast include Fritz
Leiber, Henry O’Neill, Porter
Hall, Raymond Brown, Akim
Tamiroff, Halliwell Hobbes,
Frank Rei Dickie ,
th Child and
e
Loui, } in % ; ization b
uis..Pasteur lives again in the great char acteriza
; ie etion, “The Story of Louis Pasteur.” Louis Paste
bond , eview
The World Pays Tribute to a Great Man
4 L by te f
; bee bes Pa i ie
7 »
Bride on Screen Muni Has Finest Role in
When Anita Louise was a
child, she played grown-ups.
When she grew up, she played
children.
And in “The Story of Louis
Pasteur,” the Cosmopolitan pro-
duction which comes to the: 27:
SEP lige a Theatre: on 597 eae
with Paul Muni in the stellar
role, she plays both a child and
a bride.
When Anita was thirteen, she
played the love interest in “Just
Like Heaven,” opposite David
Newell. She was suposed to be
eighteen yearg old, and she acted
it. That same year she played a
young lady in “The Third Alarm”
and also in “Millie.”
Then Miss Louise played a tiny
fairy queen in “A Midsummer
Night’s Dream.”
In “The Story of Louis Pas-
teur,”. Miss Louise is first seen
as a girl of eleven. Only a dif-
ferent hair dress and a childish
costume were needed to make her
look that age. The make-up man
had a much more difficult time
trying to make her look like a
woman of 22 in the later se-
quences of the film.
Miss Louise has been in pie-
tures since she wag five years
old. However, it was not until
she came to First National studio
that her great talent was recog-
nized.
“The Story of Louis Pasteur”
is a dramatization of the stirring
events in Louis Pasteur’s battle
against ignorance and his efforts
to save life by science. Paul
Muni has the stellar role while
others in the cast besides Miss
Louise include Josephine Hutch-
inson, Donald Woods, Fritz
Lieber, Henry O’Neill and Porter
Hall.
William Dieterle directed the
eroduction from the sereen play
by Sheridan Gibney and Pierre
Collings.
“Story of Louis Pasteur’?
Screen Star Thrills Strand Audience With
Magnificent Characterization
Paul Muni has seored again. In the Cosmopolitan produc-
duction, ‘‘The Story of Louis Pasteur,’’ which was shown
for the first time locally: at: thespa eta: ds Theatre as a
First National release yesterday, he has given the world
not only one of the finest characterizations ever depicted on
the sereen but has made a real
motion pictures.
In a tense, smashing drama,
replete with action and romance,
he has painted the turbulent life
of Louis Pasteur, that amazing
French scientist whose battle for
humanity against ignorance and
prejudice is one of the most as-
tounding chapters in modern his-
tory in an amazingly colorful
picture,
It is hard to realize that there
could be such momentous drama
in Pasteur’s life for in popular
imagination he is an almost leg-
endary figure. The story is not
just one of the microscope and
the laboratory, although even
that portion of the picture has
been made intensely interesting.
The picture dramatizes his bat-
tle against the ignorance, super-
stition and prejudice of the
times. Physicians high in the
favor of the court branded him
as a charlatan and fought his
every move. So powerful were
they that they had him banished
from Paris.
But this sterling character
could not be Swayed from his
work to save humanity, even
against its own wish. He carried
on with a few faithful follow-
ers, turning his back to the scorn
and hatred of his fellow scien-
tists. And he lived to triumph
over them, to be recognized as
the greatest of them all.
Paul Muni, famous on the
contribution to the art of
ee
stage before he brought his tal-
ents to the screen, gives much
more than a fine characteriza-
tion. There is no Muni. He has
entirely effaced himself, and
makes Pasteur live and breathe
on the sereen. He is Pasteur—
working, battling for humanity.
The spectator is never conscious
of the actor; he sees only the
man Pasteur.
Muni has an exceptionally tal-
ented supporting cast, chief of
whom is Josephine Hutchinson,
who plays Mme. Pasteur the wife
who stood staunchly beside the
chemist during all of his trials
and aided him in his work. Miss
Hutchinson is a comparatively
new acquisition to the screen,
although she long been famous
on the stage, particularly for her
work with the Eva Le Gallienne
repertoire company.
Miss Hutchinson showed great
promise in her other films, “Hap-
piness,” “The Right to Live” and
in “Oil for the Lamps of China,”
but in “The Story of Louis Pas-
teur” she has given a perfrom-
ance of remarkable artistry,
which places her among the lead-
ing feminine players of the
screen. She portrays her role with
both sympathy and understand-
ing.
The winsome Anita Louise, as
the daughter of Pasteur, and
Paul Muni, star of the Cosmopolitan
a ed. by. Paul a
és » Lewe
sbi upvethads
Ready to Marry “
Perfect Husband
Blonde Anita Louise, one of
Hollywood’s loveliest young stars,
has revealed her reason for re-
maining single.
Her reason is an ideal man who
does not, to her knowledge, exist.
According to Miss Louise, now
appearing with Paul Muni in
“The Story of Louis Pasteur,” the
Cosmopolitan production which
comes \to-the2...... 52. Theatre
CTEM es, lace tats. fe SS ,» a8 a First
National release, the man she will
marry must have:
The charm and good looks of
Donald Woods; the sensitive
quality of Leslie Howard; the
sweetness of James Cagney; the
suavity of Warren William; the
human quality of Pat O’Brien;
the sense of humor of Fredric
March; the intelligence of Paul
Muni; the voice of Dick Powell;
the rugged strength of Gary
Cooper.
“If there is such a man in the
world, I want to meet him,” Miss
Louise said. “11] marry him in
a minute if he’ll have me.”
—
Donald Woods, have the roman-
tic roles, being the lovers in the
picture. Both give exceptionally
fine performances in a very fas-
cinating romance that adds much
of interest to the drama.
Others who do notable work in
the cast include Fritz Leiber,
Porter Hall and Raymond Brown,
as the three doctors who fought
Pasteur most bitterly; Henry
O'Neill, Akim Tamiroff, Halli-
well Hobbes, Franck Reicher and
Dickie Moore.
William Dieterle has given the
production fine and artistic di-
rection. The story and screen
play are by Sheridan Gibney and
Pierre Collings, with’ dialogue di-
rected by Gene Lewis.
Page Seventeen
“ble $
Expert “Grows”
Whiskers For an
Entire Film Cast
To most people, whiskers are
just whiskers. They see no
beauty in a magnificent beaver
no grace in a perfect Van Dyke,
no symmetry in a well (Aaiuied
Spade.
But there was a time when
whiskers had their day. Those
were the years when each man
raised his own hair mattress and
when a clean shave was as out
of place as a home without a
moustache cup.
Because of the modern atti-
tude toward the old-fashioned
beaver, there are few whisker
experts in Hollywood. Norbert
Miles is one of them.
Miles pasted whiskers on sev-
eral score of men in the cast of
the Cosmopolitan production
“The Story of Louis Pasteur
which comes to the
AMC HATO EN OD ERS BO G. Serea ag
First National release.
bearded every one except the
star, Paul Muni, who raises his
own beavers. Miles is the Dar-
win of whiskers. He is the author
of the Miles Spade theory which
holds that every whisker has a
meaning all its own.
There isn’t one split Spade in
the picture. There are several au-
thentic Van Dykes, one genuine
Spade, sixteen semi-Brigham
Youngs, two full Brigham
Youngs, twenty-four Sheeps-tail
or peasant beards, and _ three
dozen assorted moustaches. There
is the finely waxed moustache
‘ Kingsford, as Em-
We tate
The expert is pretty proud of
the beards in “The Story of Louis
Pasteur.” He believes that they
earry out the spirit of his life
work better than anything he
has ever done.
Wife Carries a
Full Dinner Pail
for Paul Muni
There are no good restaurants
in the Simi valley in California,
where the First National com-
pany went on location to make
scenes for “The Story of Louis
Pasteur,” the Cosmopolitan pro-
duction, now showing at the...
e. blag he RATE Theatre.
Furthermore, in the lunches
furnished the players by the stu-
dio, there is no sour cream, green
onions, broiled sword-fish, cucum-
bers, radishes, and other such
delicacies that mean 80 much to
Paul Muni, star of the film.
Mrs. Muni, however, solved her
husband’s location lunch: problem,
by buying him the most elaborate
luneh basket ever owned by an
actor.
The basket, of heavy wicker,
is fitted with hot and cold food
containers, thermos bottles,
dishes, knives, forks and spoons,
table cloths and napkins.
Every day, Mrs. Muni took the
basket and a folding table to the
eompany’s location and at twelve
o’clock, when Muni stops work,
he sat down to the sort of lunch
he loves.
The picture
is the startling
drama of Louis Pasteur’s fight
to overcome the ignorance pre-
vailing at his time in order to
save life by science. Besides
Muni the cast includes Josephine
Hutchinson, Anita Louise, Don-
ald Woods, Fritz Leiber, Henry
O’Neill and Porter Hall.
William Dieterle directed the
picture from the screen play by
Sheridan Gibney and Pierre Col-
lings.
Page Eighteen
tary of Louis Pasteur’
Film Discipline
Very Strict, Says
Miss Hutchinson
Two Muni Characters
Stories that have come out of
Hollywood concerning the tem-
perament of actors and actresses
would indicate that there is no
such thing as screen discipline.
Josephine Hutchinson denies
this. She claims that motion pic-
tures teach more _ self-control
than the stage ever knew.
Miss Hutchinson knows both
the stage and screen. For several
years she was a stage actress.
She came td the attention of the
screen when she played “Alice”
in Eva Le Gallienne’s production
of “Alice in Wonderland.” So far
she has made five pictures for
First National, the latest of
which is “The Story of Louis
Pasteur,” the Cosmopolitan pro-
duction now showing at the .
s/hobe hs 5 ar ee rR Theatre.
Miss Hutchinson has _ never
been temperamental. But, in the
new atmosphere of cameras, tech-
nicians, scripts that were re-
written on the set after she had
carefully memorized her part, she
found herself on the ae of
having a tantrum now and then.
“We have only so much ener-
gy,” Miss Hutchinson points out.
Film acting teaches one to con-
serve it. We are called at seven
in the morning. Eleven or more
hours of work stretch ahead. We
must never give way to our feel-
ings, or valuable energy is burned
up, eter that is needed in front
Paul Muni as he a; | Pore ,
2 le appears in two vastly differ
lower right he is seen as he really is ae c ie ae ee
whose dramatic life he brings)
‘3
a scene seven Or eight
times. Perhaps lI have had to
learn entirely new dialogue. I
don’t let myself think about these
things. If I did, IT would be worn
out.”
“The Story of Louis Pasteur”
is a dramatization of the stirring
events in the life of Louis Pas-
teur in his battle against ignor-
ance and his efforts to save life
by science. Paul Muni has the
stellar role while others in the
Odd Make-Up Put
On At His Home
An old barber ehair was for a
month part of Paul Muni’s bed-
room furniture.
The star did not sleep in the
chair. Nor was it in the bedroom
because he liked its lines. Neces-
sity put the chair in his sleeping
quarters.
Muni plays the part of Louis
Pasteur in “The Story of Louis
Pasteur,” the Cosmopolitan pro-
duction now showing at the
We Oe Theatre.
Ordinarily Muni doesn’t look
like Pasteur. His hair line is two
inches lower.
ner. He wears no
him two hours and ten minutes
every morning to become Pas-
teur. For a part of the film he
appeared at the studio at seven
o’clock each morning and occu-
pied the barber chair in the
make-up department while Pere
Westmore and Clay Campbell
raised his hair line, made his face
broader, added some whiskers to
those he had grown, and then put
an entire new skin over the up-
per part of his face.
Then the company went on lo-
eation to Simi valley. Rather
than drive to the studio and then
back past his San Fernando val-
ley home to location, Muni had
the chair moved out to his house,
and Westmore and Campbell
went to his residence each morn-
ing to make him up.
“The Story of Louis Pasteur”
is the startling drama of Louis
Pasteur’s fight to overcome the
ignorance prevailing at his time
in order to save life by science.
Others in the cast inelude Jose-
phine Hutchinson. Anita Louise,
Donald Woods, Fritz Leiber,
Henry O’Neill and Porter Hall.
William Dieterle directed the pic-
ture from the screen play by
Sheridan Gibney and Pierre Col-
lings.
AU U we “fo ne
Role of Pasteur
Most Colorful
Paul Muni never really takes
a vacation. When he completed
the picture, “Dr. Socrates,” he
immediately went into seclusion
on his Encino walnut ranch to
study the character of the Cos-
mopolitan production, “The Story
of Louis Pasteur,” which comes
Theatre on
as a First
National release.
Muni was enthusiastic about
the film and spent several weeks
actually living the character
which is that of Louis Pasteur,
the great chemist and bacteriol-
ogist.
“T was more enthralled by this
role than any other character I
have done on the sereen,” said
Muni. “This scientist was not
only one of the few great humani-
tarians who gave unselfishly with-
out regard to personal gain or
glory, but he was the rare com-
bination of theorist and practi-
tioner who actually lived to see
his efforts and contributions put
into effect and lived to witness
the saving of thousands of hu-
mans, mostly children.
“Ag a character, he has more
facets than any other I can think
of. He was 4 giant, with the
naivete of a ehild.
“T am grateful for the oppor-
tunity to attempt a characteriza-
tion of Pasteur. Tf I have suc-
eeeded in imparting to the on-
looker only a small part of him,
it makes of it my most colorful
role.”
The picture is a dynamic
drama of the battle fought for
science by Pasteur. Others in the
cast include Josephine Hutchin-
son, Anita Louise, Donald Woods,
Fritz Leiber, Henry
Porter Hall. William Dieterle di-
rected the picture from the
screen play by Sheridan Gibney
and Pierre Collings.
poten
Anita Louise, 19 year
of Louis
photographers
Toemipsrhich is. decorated in pure
old Warner Bros. star who
O'Neill and = Pyyl Muni’s daughter m the Cosmopo
Pasteur” now at the.
grows lovelier with each picture.
at No.
Peo BL eee ree Y
a
Lucky Sandals
Bring Success
To Anita Louise
In a gilt and glass cabinet in
the Hollywood home of Anita
Louise is a pair of bronzed san-
dals.
They are the lucky shoes of the
blonde young lady who plays An-
nette Pasteur in the Cosmopoli-
tan picture, “The Story of Louis
Pasteur,” which comes to the
Theatre on
as a First National release with
Paul Muni in the stellar role.
Miss Louise wore the sandals
the first day she posed as an art-
ist’s model when she was only a
child. The toes are worn through
and the soles are thin, but Anita
Louise values them as symbols of
a baby’s first steps toward pro-
fessional success.
She started posing for artists
when she was three years old.
ee a time she was known as the
Post Toastie” girl. On another
occasion her likeness was used
ue illustrate a much advertised
Poem of Peace” which was dedi-
cated to the then President of the
United States, Warren G. Har-
ding.
“T’ll always keep those san-
dals,” Miss Louise says. “They
are symbolic of the hard time I
had getting up the film ladder.
I was always certain that some
day I would get leading parts in
pictures, even though there were
times when that day seemed a
long, long way off.”
The gold and gilt cabinet and
the bronzed sandals add a touch
of color to Miss Louise’s living
$e
of the famous scientist. S
Muni and Miss Louise, the cast
ineludes Josephine Hutchinson,
Donald Woods, Fritz Leiber and
Porter Hall. William Dieterle di-
rected the picture.
Miss Hutchinson in-
elude Anita Louise, Donald
Woods, Fritz Leiber, Henry
O'Neill and Porter Hall. William
Dieterle directed the production.
east besides
More Beautiful Than Ever
has the role of
litan production “The Story .
Theatre evidently |
is what movie
her “perfect camera profile.”
208—20c
ence nceensitt- namie
STN EE
“ble $
tory of Louis Pastewr'
Pate, Bay L
Cy Rep Y
Prop Man Gets
Odd Orders for
Paul Muni Film
Moving picture directors think
nothing of asking for 18th cen-
tury bag pipes, spinal cords of
rabbits, a flock of 1400 sheep, a
diamond cross of the Order of
St. Anne, or Louis Pasteur’s eye
glass.
Emmett Emerson, property
man for the Cosmopolitan pro-
duction, “The Story of Louis Pas-
teur,”? which comes to the
bE ae Cee Theatre .onec). yee X25
as a First National release was
asked for all those things by Di-
rector William Dieterle. Emerson
produced them and they were
used in the picture in which Paul
Muni is starred.
Director Dieterle asked for
other odd and interesting items,
to wit:
Surgical instruments used in
1854; microscopes of the same
period; an 1855 coach; Pasteur’s
pamphlet on germs; an 1860 and
and 1885 hypodermic; copies of
original dog cages used by Pas-
teur; the Emperor’s invitation to
Pasteur; cameras for newspaper
men of 1870; a _ bear; three
monkeys; nineteen guinea pigs;
fifty dead sheep; and a long loaf
of French bread.
It was the bread that caused
Emerson the most trouble. He
eouldn’t find one long enough to
suit Dieterle, so he baked one
himself,
“The Story of Louis Pasteur”
is a dramatization of the stirring
events in the life of the famous
scientist. Muni plays the part of
Pasteur. Others in the cast in-
elude Josephine Hutchinson,
Anita Louise, Donald Woods,
Fritz Lieber, Henry O’Neill and
Porter Hall.
Paul Muni’s Film Wite
Queer Questions
Asked in Making
Paul Muni Film
Lewis Carroll’s walrus could
talk of shoes and ships and seal-
ing wax and cabbages and kings.
But he didn’t know if champagne
buckets were used in 1880, and
when a bunsen burner was in-
vented, what a Bowie knife is,
or how old are bicycle playing
ecards, how a sling-shot differs
from a slung-shot or whether or
not the Hydrophobia Bacilli has
been isolated?
Like Mr. Carroll’s walrus, Mrs.
Maude Bowman, head of the First
National’s research department
ean talk of many things. She had
to know many things, also, dur-
ing the filming of the Cosmopoli-
tan production, “The Story of
Louis Pasteur,” now showing at
thepepierce). . oenet kel a Theatre as
a First National release.
Here are some more of the
screen playwriter’s questions and
Mrs. Bowman’s answers:
Q.—Did Louis Pasteur isolate
Hydrophobia Bacteria? A.—He
did not and it hasn’t been iso-
lated up to the present time.
Q.—Could a human being be-
come afflicted with the animal
disease, anthrax? A.—yYes.
Q.—Were champagne buckets
used in 1880? A.—Yes.
Q.—Did Louis Pasteur smoke a
straight stemmed pipe? A.—wNo.
He detested the smell of smoke.
Q.—Could Pasteur light a
match or had they been invented
in 1880? A.—Yes. Matches had
been in use since the thirties.
Q.—Would Pasteur’s labora-
tories include a Bunsen burner?
A.—Yes. The Bunsen burner was
invented about 15 years before
Pasteur began his experiments.
Josephine Hutchinson is her
real name, and she was born in
Seattle, Washington, on October
12th, 1909.
Her mother—stage name, Le-
ona Roberts—is an actress, and
the daughter was educated for a
footlight career. She studied mus-
ie and dancing with the one idea
that these arts would help her
in her theatrical career.
Was educated in the schools
of Seattle, and won a splendid
scholarship in the Cornish School
of Music and Drama.
Her screen debut was made
when she was a tiny child.
Played a “little girl” role with
Mary Pickford in “The Little
Princess.” Worked during the
summer, then returned to school
in Seattle. Her “talkie” debut
was in “Happiness Ahead.”
Made her theatrical debut in
Washington, D. ©., where she
played three years in stock. “A
Man’s Man” was her first im-
portant play in New York. She
found her real theatrical niche,
however, with Eva Le Gallienne’s
New York Civie Repertory Com-
pany, in which she played in
everything from Shakespeare to
Ibsen to Chekov to “Alice in
Wonderland.”
Her present ambition is to di-
vide her time between stage and
sereen. Aside from the theatre,
musi¢ interests her
mos ¢
TA es
fifle role she played in “Alice in
Wonderland.” Her favorite screen
stars are Greta Garbo, Katherine
Hepburn, Helen Hayes and Clark
Gable. Of the stage she prefers
Eva Le Gallienne, Ina Claire,
Helen Hayes, Katherine Cornell
and Noel Coward.
Her favorite playwrights are
Anton Chekov and Noel Coward,
and she adores the music of Bee-
thoven.
She has done a lot of traveling.
Says she likes Paris, New York
and San Francisco, and _ finds
parts of Italy very interesting.
As for places to buy clothes, she
prefers London above Paris and
New York ahead of Hollywood.
Her chief aversion she de-
clareg are “prying people.” As for
pet economies, she says she hasn’t
a champagne appetite, but at the
same time has no special econo-
mies. Everything in moderation.
To keep fit? When on the stage
she fences daily for exercise. Now
she rides every morning, swims,
dances, and exercises under su-
pervision.
Has no special diet. Likes sim-
ple food. But prefers French
cooking.
Her beauty secrets are modest.
Rest and more rest, she says.
Her favorite outdoor sports
are swimming and riding. And
she likes to watch football games
and hockey matches.
She wears no precious jewelry
of any kind, but likes old cos-
tume jewelry. Wears a small
compass on a necklace which once
belonged to Duse.
She is collecting dolls, a hobby
she started almost unwillingly be-
cause of the great number given
to her in the child roles she has
played, especially in “Alice in
Wonderland.” Has a great many
now, some of them unique and
valuable.
Keeps scrapbooks about a num-
ber of things which interest her,
Josephine Hutchinson
An Impertinent Portrait
but none containing her own the-
atrical notices. Most of them are
filled with pictures of attractive
rooms, costumes, and color charts
—things she thinks may some day
aid her in her stage and screen
work, not to tickle her vanity.
She never mails a letter the
day she writes it. Puts it away
for a while and re-reads it before
she mails it—if she does mail it.
She knits well, but believes it is
a pernicious habit, too great a
waster of time.
Her favorite color is brown,
and her favorite flower is the
dainty Lily of the Valley.
She does not favor domesticity.
Was married to Robert Bell for
three years. Divorced in Reno.
She names George Moore as
her favorite author. Of modern-
authors she enjoys Noel Coward
and John Christoff. Has a huge
library of very fine books. She
reads them.
Drives a small car, but no
yacht. Has a cat named “Padda,”
a Cairn terrier named “Puck,”
and a goldfish (no name) which
went with the apartment she
rented in Hollywood.
Is not in the least interested in
government politics.
She is five feet 4 1-2 inches
tall, weighs 110 pounds, has red
hair and golden brown eyes.
She is under contract to War-
s and First National Pic-
Miss Hutchinson
Wins Big Part by
‘Courage Beauty’
Josephine Hutchinson won her
greatest screen role opposite Paul
Muni in “The Story of Louis
Pasteur,” the Cosmopolitan pic-
ture which comes to the........
Theatre Olas... 5. hae. as a First
National release, not only because
of her acting ability but because
she happened to possess “courag-
eous beauty.”
“Courageous beauty,” according
to such beauty experts as Direc-
tor William Dieterle, Photograph-
er Tony Gaudio, and Make-up
Artist Pere Westmore, is a very
rare type of beauty, not often to
be found in Hollywood. But
many of the pioneer women had
it. They weren’t all gaunt and
large and rugged, said Dieterle,
so when he came to cast “The
Story of Louis Pasteur,” in which
the heroine is a sort of pioneer,
he looked for an actress who had
that rare quality.
He found it in fragile, petite,
delicately winsome Josephine
Hutchinson. The former stage
star who went to Hollywood after
many triumphs in New York, has
a dainty little chin, with the
most alluring dimple. But on
closer inspection it proves to be
a firm little chin, too.
Her forehead is broad and fine.
From under her naturally curved
brows, golden brown eyes look
out steadily. And the mouth, a
generous one with pretty curves
in the center, comt®s ‘gut in a
firm straight line a® the Sorners»
Josephine Hutchins « neve tries
to change its —
Cupid’s bow so |
ern om
Anita Louise and Donald Woods have the romantic roles in Paul
Muni’s latest starring vehicle, the Cosmopolitan production “The
Story of Louis Pasteur” which opens at the
Theatre on
Mat No. 204—20c
Page Nineteen
"Bhe Story of Louis Pasteur”
Pond BL genes Pia YY
Drama in Pasteur’s Life
Woman Laboratory Worker Makes Life
Sacrifice to War on Disease
It was the week before last Christmas, but studious Miss
Anna Pabst, 39, doubtless was not thinking of that as she
patiently pursued an experiment in the quiet of the Wash-
ington laboratory of the U. S. Public Health Service.
_ Miss Pabst was seeking a serum which would protect
little children from deadly meningitis. She was hoping that
this test—one of many—would
provide the answer.
As she bent over a culture of
the as yet untested serum, her
hand slipped and a few drops of
the liquid squirted into her eye.
A veteran in laboratory tech-
nique, she knew better than to
take the accident lightly. She
washed the eye thoroughly—that
was all she could do. Then she
went on with her work.
On December 21, she was do-
ing her Christmas shopping when
a sudden dizziness overtook her.
She hurried to the Emergency
Hospital, where she diagnosed her
own case. Four days later she
died—and thereby demonstrated
that the culture she had used in
preparing the protective serum
actually could cause meningitis.
Soldier of Science Falls
Newspapers reported the event
briefly, noting that here was the
sixth life in the last decade to
be sacrificed in the line of scien-
tific duty. The story was brief,
routine, another item. The next
day Anna Pabst’s name was for-
gotten by tue public, if noticed
at all
come perhaps
CCA Q) 8
ea g Meu Ca i é 0
ithe world paused, as is their an-
nual custom on December 27, to
celebrate the 113th anniversary
of Louis Pasteur’s birth.
Each passing year since the
French chemist died in 1895 has
seen civilization taking greater
cognizance of his contributions
to humanity, until not only doc-
tors, but the average layman and,
this year, even the motion pic-
| Fighting A World’s
ture industry recognize him as
the one man who did more for
mankind than perhaps any other.
Scientists and doctors, gather-
ing in New York on Pasteur’s
birthday, were thrilled at the
dramatization of his indomitable
fight against prejudice, profes-
sional jealousy and the ignorance
of his time. In “The Story of
Louis Pasteur,” as portrayed by
Paul Muni, a Cosmopolitan pro-
duction which will open at the
Theatre On 25 e.8 as a
First National release, the men
of medicine saw Louis Pasteur
braving exile, disgrace, poverty
in order that every human being
might have added years of life.
One hundred years ago, when
Pasteur, the son of a poor tan-
ner, was a lad of 13, the average
length of life, as computed re-
cently by Dr. Louis I. Dublin, one
of the ten leading statistical au-
thorities in the world, was only
40 years. Today the average per-
son may expect to live more than
60 years and, says Dr. Dublin,
the groundwork for this tremen-
dous forward stride was laid by
pence es ee! et Oe
prevenus aIp a, SCariet rever,
rabies, typhoid fever, lockjaw
and scores of other common ail-
ments.
Enemies Are Discovered
He came one day upon an amaz-
ing discovery. Yet it was so in-
credible, so impossible, that even
he was loath to believe it. He
thought that billions of tiny
germs, minute creatures so small
that the eye could not see them,
Jeers
Paul Muni (right) and Donald Woods plan their battle against
ridicule and prejudice in “The Story of Louis Pasteur,” the
Cosmopolitan production coming to the_._-.-----.------—--—-—-~-- Je,
Theatre on_-.....--
Mat No. 208—20c
Page Twenty
Paul Muni As Louis Pasteur
Kecalled by New Tragedy
The famous French scientist whose gift to mankind was a score
of years added to the lifespan, lives and breathes again in the
person of Paul Muni in the Cosmopolitan production “The Story
of Louis Pasteur” which opens at the... Theatre on
pele 853i ys Deen ee as a First National release.
Mat No. 201—20c¢
Te ee en earner i, ARTUR SS DRE eS
caused and transmitted disease.
Finally, convinced he wrote a
pamphlet beseeching the doctors
and midwives of Paris to boil
their instruments and wash their
gee
Si ot oo
shouts of derision from doctors
and finally an order from the
King that he stop all research
that touched upon medical sci-
ence.
The Franco-Prussian war flared
and, while France echoed to the
tramp of marching feet, the na-
tion forgot the humble Pasteur,
fighting a far greater battle.
When the war ended, the new
us
French Republic found itself sad-
dled with a huge indemnity
which it could not meet. Sheep
were dying of plague by the thou-
sands. Peasants were unable to
by inoculating animals, had
checked the scourge. The man
was Pasteur.
Yet the medical world—per-
haps from jealousy, perhaps from
ignorance—refused to _ believe
Pasteur had succeeded when they
had failed.
It was not until Pasteur staged
a dramatic public experiment,
proving his point, that he re-
— "PEb ge Jire
ceived recognition.
Back in Paris, he plunged into
the greatest task of his life-—
the search for a cure for hydro-
phobia. At every town, he met
criticism and scoffing, ignorance
and jealousy.
Thousands of persons were dy-
ing annually from the bites of
mad animals. There was no
known cure. Witches chanted
their incantanations.
Assailed by Troubles
One day, Pasteur heard voices
outside his laboratory. Twenty-
five Russian peasants, bitten by
rabid wolves, had come from
their native land to plead for
his help.
Pasteur, facing the greatest
crisis of his life, ordered them
isolated in a hospital. His cure
for rabies had been proven on
animals and with one young boy.
Did he dare risk the lives of 25
men? He knew the penalty for
failure—exile, disgrace, perhaps
even the guillotine.
Worries crowded him. His
daughter was to bear a child. On
the evening of the day the child
was born, a stroke paralyzed his
side. He. was unconscious for
days.
He awoke, remembering the
Russians. Three had died; the
others faced almost certain
death. With indomitable will,
Pasteur struggled from his sick
bed and insisted that he be taken
to the hospital. From his wheel
chair, he ministered to the re-
maining Russians and saved the
life of every one.
No headlines blazoned the
heroism of Miss Anna Pabst
whenaghe died in Washington. A
soldierof seience, a valiant bat-
tler for humanity who worked in
the quiet of the laboratory, sh
ri”
events in Pasteur’s battle to save
life by science. Paul Muni has
the stellar role while others in
the cast besides Woods include
Josephine Hutchinson, Anita
Louise, Fritz Leiber, Henry
O’Neill and Porter Hall.
William Dieterle directed the
production from the screen play
by Sheridan Gibney and Pierre
Collings.
Paul Muni Never Forgets
A Detail In Movie Work
Star of “The Story of Louis Pasteur” Aids
Film Editor’s Task
Ralph Dawson has innumerable grey hairs on his temples,
caused by worrying about ‘‘hand props’’ for years at First
National studios here and in England.
‘‘Hand props’’ are hand properties; that is, eye glasses,
cigars, cigarettes, pipes, hats, canes, magazines, lipsticks,
handbags, letters and other objects actors and actresses use
for bits of business.
In cutting a picture, ‘‘hand props’’ assume great im-
portance, Dawson says. Most players forget them. In a long
have cigars in their
and in closeups have
in their right hands.
shot they
left hands
the cigars
Or in a cooking scene an ac-
tress will flip pancakes with her
right hand for the long shot and
flip them with her left hand for
the closeup—unless the script
girl or director catcher her at it.
There is one actor in Holly-
wood who never forgets his
“hand props,” Dawson says. His
name is Paul Muni and he re-
membered them in “The Story of
Louis Pasteur,” the Cosmopolitan
production, which comes to the
. tie er THe athe COM... 0.10 je
as a First National release.
Dawson edited the film. He
also edited “Dr. Socrates.” His
biggest cutting job so far has
been a “Midsummer Night’s
Dream” in which he has such
hand props as fairies’ wands and
fiddles made from leaves to wor-
ry about.
“Mr. Muni realizes the impor-
tance of handling his ‘hand
props’ at the proper time, regard-
less of the number of takes,”
Dawson says. “As a result, it is
simple to get a smoothly cut pic-
ture.
“It is possible to change the
camera angles in cutting without
having to worry about his cigar
being in his mouth when it should
be out, or his glasses on his nose
when they should be in his right
hand.
“He so thoroughly steeps him-
self in the character he is por-
traying that he works out to the
finest detail, each little move-
ment, gesture and piece of busi-
ness before he comes on the set.
Unconsciously, if the scene calls
for him to remove his glasses, he
invariably removes them at the
same point of action.
“You see, the eye follows the
moving object on the screen. For
that reason, the film editor usu-
ally cuts or changes camera ang-
les at the point of movement,
such as sitting, rising, turning or
gesturing. But if the actor does
not always make these move-
ments at the same point in the
dialogue it makes it difficult for
the editor to cut the picture
smoothly.
“The best edited picture is that
in which one is not conscious of
cuts. That is why Mr. Muni is
so particular about never chang-
ing his actions and pieces of busi-
ness, nd matter how many differ-
ent angles are photographed.”
Dawson says he didn’t find a
single new grey hair after cut-
ting “The Story of Louis Pas-
teur.”
The picture is a dynamic dra-
ma of the battle fought for sci-
ence by Louis Pasteur. Muni has
the stellar role, others in the cast
being Josephine Hutchinson, Anita
Louise, Donald Woods, Fritz Lei-
ber, Henry O’Neill and Porter
Hall. William Dieterle directed.
[i
&
}
ts
if
ge
Ghe Story of Louis Pasteur’ —
ee, Lanes Tea OY
The Man Of Many Characters Californie
Back Time
of Arbois, France, in the year
a portion of the city of, Paris in
1870, a chemist’s crude labora-
tory and the home of Louis Pas-
teur.
4 "Te satis 2 fi
h Pa 6 gan
ae Rey ‘as
so; Louis
Paul Muni is Exhausted
‘eal ; i <i
Of characterization from A to 4
Whe given. so distinguished. dads
i DD HlWos Gre & ne
On Completing Picture
Puts Every Ounce of Energy Into Character of
Pasteur in “Enemy of Man”
By CARLISLE JONES
By the time one of his pictures is finished, Paul Muni is
sure to have that ‘‘lean and hungry look’’ which is sup-
posed to appear on the face of a man who thinks too much.
According to all his associates, Muni is the ‘‘thinkingest
actor’’ in the whole of Hollywood.
“‘Long ago David Warfield told me that the only way an
actor can really get into a part is to practice a kind of
self hypnosis,” Muni explains. “I
am inclined to agree with him.
Before I start a picture and after
I finish it I am naturally anxious
that it be a success with the pub-
lic; that the audiences like it
and like me in it.
“But while the picture is in the
making, while I am playing the
part, I have no time and no ener-
gy to think or worry about such
things. I am too busy thinking
and worrying about the character
I am_ playing.
“The result is that I use up
an enormous supply of nervous
energy during the weeks a pic-
ture is in production. I come out
of it tired and cross and vowing
I will never undertake such hard
work again. But after a few
weeks of rest and relaxation I
feel differently about every-
thing.”
The actor took time during the
production of his latest Cosmo-
politan production, “The Story
of Louis Pasteur,” which comes
TO MGHOk si coos & theatre on.......
as a First National release, to
talk sketchily about his plans for
the future and to give his opin-
ions about his screen work of the
past.
May Return to Stage
“Each time I get ready to
leave Hollywood for New York
I am asked the same question,”
he explained. “‘Are you going
to do a stage play while you are
there ?
“The answer is always the
same. If I bump into a play I
like and the chance is offered me
to play it, Pll probably play it.
But if I don’t—I won’t. That’s
all,’
“When I first read a seript
I go over each of the important
scenes and grade them, much as
a teacher grades an examination
paper. I start at fifteen percent,
however, instead of at zero, and
I try to rate the dramatic or
pictorial or comedy value of each
sequence by a corresponding fig-
ure. I seldom get above 85 per-
cent for any one scene. An 85
percent sequence is, in my opin-
ion, a great scene.
“After I’ve graded the scenes
I add the total and divide and
then I have a grade for the
whole script. If it isn’t high
enough to suit me, I don’t play it.
“In ‘The Story of Louis Pas-
teur,’ for example, which is a
y portrayals
Paso
lS —-
strong story, there are at least
two scenes which I rated at 85
percent. This pictures rates, ac-
cording to my system of grading,
a little higher in dramatic value
than ‘I Am a Fugitive’ did. It
will be interesting to see if my
grading works out with the pub-
lie.
“In no two of the nine pic-
tures I have made,” Muni went
on in response to further ques-
tioning, “have the roles I played
been similar. I don’t want to play
two parts that are alike. That
adds to our difficulties in finding
new scripts and is one reason I
have always refused to contract
myself to make any considerable
number of pictures each year.
“Not all my pictures have been
huge successes, you know. ‘The
World Changes’ didn’t do as well
as we hoped it would.
Must Feel His Roles
“What I’m trying to say is that
I have turned down many good
roles and no doubt will turn
down many more because they
are parts that are similar to
those I’ve already played. Short-
ly after I appeared first in the
stage play ‘Counselor at Law’ a
woman playwright brought me a
script of a new play.
“ Tt fits you exactly,’ she said.
‘It’s exactly the kind of a part
you played in ‘Counselor at Law.’
“T am indulging deeply in an
actor’s worst habit—that of talk-
ing about himself. It’s probably
the subject I know most about.
But I’d rather talk about Rus-
sia, which I visited last year or
about walnuts, which I raise, in
small quantities, on my Van Nuys
ranch.
“The Story of Louis Pasteur”
is a thrilling drama of the life
of the famous scientist, Louis
Pasteur, who discovered the cure
for rabies. Muni has the stellar
role while others in the east in-
clude Josephine Hutchinson,
Anita Louise, Donald Woods,
Fritz Leiber and Porter Hall.
William Dieterle directed.
Mr. Haas’ building program
was for “The Story of Louis Pas-
teur,” Paul Muni’s new starring
picture for Cosmopolitan Produc-
tions, which comes to the.......
Theatres, one ercink 0k as a First
National release. The film is
based on the life of Pasteur.
Anything ornate or rococo is
anathema to Mr. Haas. He hates
plush and velvet and carved
woodwork and _ flowered wall
paper. He would much rather
build simple farmhouses than em-
peror’s palaces. He had oppor-
tunity to do both for “The Story
of Louis Pasteur.”
To him, the most artistic set
in the picture is Pasteur’s farm-
house. It is a stone dwelling with
a thatched roof. In front is an
old wooden pump and there is a
stone wall off to the left. It
stands in a grove of poplars. The
house is near the village of Simi,
which is anything but French.
There were no sandwich stamds
or service stations in France, ama
pres
amlotpamience an
were used in the picture.
Rebuilding the French Acad-
amy was not an easy task. Weeks
of research finally produced an
old print of the council chamber
and from this the set was made
on stage six at the studio.
“they
Paul Muni, as Louis Pasteur, in a
“The Story of Louis Pasteur,”
dramatic scene in peacetime history. No need to describe what
transpired, as you'll. be seeing the film soon and would hate to
have any of the intense dramatic situations spoiled for you. It
opens at the...
B @ Bu troun@)
uP Pati homs. Thote are” WET ot TH
Drama Plucked From Life
Movie Magic Transforms
Into France
Art Director for “Story of Louis Pasteur’? Turns
65 Years
Art Director Robert Haas transformed a section of the
Santa Paula Valley of California of today into the province
1870.
With some lumber, wall paper, paint, furniture and car-
pets he built the reception room of Emperor Napoleon ILI,
the council chamber of the French Academy of Medicine,
Haas had to forget his dislike
for plush and velvet in designing
a portion of the emperor’s pal-
ace. A massive room, with cupids
on the ceiling, and with flowered
walls, was built and filled with
French furniture of the period.
Every chair in that room is a
character chair.
It was in designing the Pasteur
kitchen, where Josephine Hutch-
inson as Mrs. Pasteur, and Anita
Louis, as Annette Pasteur, pre-
side, that Haas really enjoyed
himself. He had opportunity to
demonstrate his flair for sim-
plicity, for plain lines and plain,
almost harsh furnishings. The
chimney corner with its shining
copper kettles and pots is a Haas’
masterpiece.
The most elaborate part of the
set building program for the pic-
ture was the building of Paris.
Old sets on the back of the First
National lot were cleared away
and portions of the old city con-
structed there.
The streets are cobbled with
real cobble stones, taken not from
PPiiehestream beds, but from
bes. Angeles
against the weil range. dre7 Ailing.
at his time to save life by sem
ence. Besides Muni, Miss Hutch-
inson and Miss Louise, the cast
includes Donald Woods, Fritz
Leiber, Henry O’Neill and Porter
Hall.
William Dieterle directed.
scene from the motion picture,
in which is reenacted the most
eae Theatre Friday.
Mat No. 202—20c
Page Twenty-one
|
a
Pret S
Paul Muni wishes he could play himself. He says it would
His Greatest Role
Paul Muni, who celebrates his tenth : . ager
Story of Louis Pasteur,” & Cosmopoli successive hit with “The
° é ’ politan Pict ser
Hutchinson and Anita Louise, coming to the ure with Josephine
Theatre on
Mat No. 210—20c
Paul Muni Lo
ie
Ph. ek ee
be much easier.
Each man in his time plays
is no exception.
ses Identity
many parts, and Paul Muni
He has changed his identity hundreds of times. Some-
times he has been an old man, sometimes a lawyer, some-
times a criminal.
But there is one part he has
never played in front of the
eamera or the footlights—he has
never portrayed Paul Muni.
“And I wish I could,” he says.
“Tt would be so much less work.”
They say the camera never lies.
In the case of James Cagney,
for instance, this is true. The
man you see on the screen is
James Cagney. Even though he
plays the part of a public enemy,
a super salesman or the ruler of
the Barbary Coast, he never quite
loses his identity. Always there
is some quality in every charac-
ter he plays that is essentially
Cagney.
And this is true of, other play-
ers—of Anita Louise, Josephine
Hutchinson, Donald Woods, Olivia
De Havilland, Jean Muir, Joan
Blondell, Erroll Flynn or Guy
Kibbee. In each instance, the
characters they play have some
of the characteristies of the play-
ers.
In the case of Muni, starring
in “The Story of Louis Pasteur,”
the Cosmopolitan picture now
showing at the .....-. Theatre as
a First National release, the
camera never tells the truth. The
lens never penetrates the dis-
guise, never sees that it is Muni
hiding behind Pasteur’s whisk-
ers, or Dr. Cardwell’s moustache,
or Jan’s bewildered and begrimed
countenance. Muni won’t let the
eamera see him as he is. He’s
afraid the audience wouldn’t like
him.
At the age of 11, when he
joined his parents’ troupe, Muni
began losing himself in the char-
acters he played. There was @
good reason then. He was a child,
yet he was cast as an old man
usually. Being some one else be-
Page Twenty-two
EEE
side himself became second na-
ture.
In those repertory days, when
the company presented three or
four plays a week—plays by An-
dreyev, Gorki, Ibsen, Chekov—he
was three or four other men each
week.
“T never played a young man
until I appeared in the New York
production of ‘Four Walls,,”’ Muni
says. “In that I didn’t play my-
self. I was another young man.
“Tt isn’t easy to be someone
else. To be Pasteur, for instance,
hag taken weeks of hard work.
Long before the picture started
I began submerging myself in
him, eradicating every trace of
myself.
“J had to change my face,
widen my forehead, raise my
hairline and grow portly. But
the physical part of it was by
no means difficult. Any make-up
man can change your appear-
ance. Changing my voice, my
mannerisms, my personality, was
the hardest.
“Sometimes I am tempted to
allow some part of me to re-
main in the character I am cre-
ating. Then I think—“‘the public
doesn’t want to see Muni — it
wants to see Burns, the fugitive,
or Searface, or Jan, the coal
miner, or Dr. Cardwell, the gang-
ster’s doctor, or Pasteur, the
great scientist.”
“The Story of Louis Pasteur”
is the startling drama of the sci-
entist’s fight with the ignorance
prevailing at his time and his
effort to save life by science.
Muni is the star while others in
the cast include Josephine Hutch-
inson, Anita Louise, Donald
Woods and Fritz Leiber.
PAUL
Paul Muni was born Muni
Weisenfreud in Vienna on NSep-
tember 22nd, 1897, making him
an Austrian, but as his family
came to the United States when
he was very young he regards
himself as a 100 per cent Ameri-
can.
Was educated in the New York
schools, but his schooling was
often interrupted by professional
stage work from his eleventh
year on. He is one of a theatrical
and musical family, his father
and mother being actors, and his
two brothers, musicians.
Since his early childhood, his
ambition was to be a great fig-
ure on the stage. His first oppor-
tunity came when he was travel-
ing with his family. They were
about to open in a small town
and needed an actor to play an
old man’s role. No actor being
available, they tried the boy out
and he was kept in that part
from that time on. This was the
first of the many “old man”
character roles he hag played.
The stage play, “We Ameri-
cans,” brought him his first ree-
ognition in the New York theatre,
although he had played for sev-
eral seasons with the Theatre
Guild and other art theatres.
His present ambition is to be
allowed to continue his career
along the lines fig has laid out for
himself Never tolbe™ sd”?
one kind of
a Jjesser nance
pealed to him more.
A Vignette
MUNI
He regards “Counsellor at
Law” as his favorite stage play,
“T Am A Fugitive From A Chain
Gang” as his favorite picture,
and “Seven Faces” as his worst
picture.
Music is his great interest out-
side of the theatre. Has studied
it since he was four years old
and loves it.
He is an exceedingly fine vio-
linist and could undoubtedly
make a success on the concert
stage should he ever give up act-
ing—which he emphatically will
not. Also might like to manage
prize fighters.
He is mad about the music of
Beethoven and Bach. For light
modern music he approves of Je-
rome Kern.
Prefers the stage to the screen.
Says, “Contrary to common be-
lief I do not think the screen
gives an actor more leisure or
home life.”
He prefers New York as a
place to live, but states that he
is “getting used to Hollywood”
and doesn’t mind it any more.
Buys his clothes in New York,
saying that his tailor knows ex-
actly what he wants.
He is one actor who states
openly that he dislikes applause,
“because no actor should come
out of his role to take bows
e making of a picture or th
learsal of a play.
end for it to grow back again.
Qld Time Circus Will Be
Seen In New Muni Picture
Wandering Shows of 1880 Duplicated in
“Story of Louis Pasteur”
A eireus is a circus to any child even though it doesn’t
reach the gigantic dimensions of the tented spectacles of
today.
There was a time when a Punch and Judy show, a trained
bear, a few acrobats, a flame
snake charmer and a wagon
eater, a sword swallower, a
load of gypsies made a very
satisfactory circus for young and old.
That was back in 1880 when
Louis Pasteur was hunting mi-
crobes.
A cireus such as Pasteur took
his children to see was given in
the Simi valley of California dur-
ing the filming of “The Story of
Louis Pasteur,” the Cosmopolitan
production, which comes to the
le TE Theatre on......--+
Pasteur.
The show was not a large af-
fair but quite gay. There were
six gaily painted wagons. In one
was the fire eater, in another was
the sword swallower, in another
was the Punch and Judy show,
in the fourth was the snake
charmer, in the fifth were the
acrobats and in the sixth were
the gypsy fortune tellers. :
Several little striped, tents had
been put up and in these men
with long whiskers and women
in long dresses sold dolls, canes,
parasols, cut out lambs, cats
which cried and dogs which
didn’t. In front of another tent
was a one-man band playing
French provincial airs. Strolling
around was a man with a bag
pipe.
Right behind him was the
ee
trained bear. The man didn’t
play the bag pipe because the
bear didn’t like it and no one
blamed him.
William Quinlan, First Na-
tional set dresser said that the
circus was true to the period in
every respect. He called in two
itinerant photographers carrying
cameras made in Pasteur’s time
who showed how the cameras
worked without shutters. They
were operated with lens caps.
The circus was of the wander-
ing type such as to be found on
the Continent at the time. It
went any place where crowds col-
lected. It is shown in the picture
in a scene in which a great erowd
had gathered to watch Pasteur
perform an experiment on some
sheep.
The picture is a dynamic dra-
ma of the battle fought for sci-
ence by Pasteur. Besides Muni,
the cast includes Josephine
Hutchinson, Anita Louise, Don-
ald Woods, Fritz Leiber, Henry
O’Neill and Porter Hall. William
Dieterle directed the picture
from the screen play by Sheri-
dan Gibney and Pierre Collings.
remsocr
Doesn’t like interruptions during» ~
Has no pet economies worth
mentioning. Drives a modest car
and lives simply. Declares that
he wants to live well—very well
indeed—but that he does not
need to be rich in order to do so.
To keep fit he takes long walks
and indulges in general exercises.
He likes to box. Has no diet to
bother about. Is fond of sour
cream dishes, particularly sour
cream salad. His favorite dish, he
says is scrambled eggs.
Likes to watch prize fights,
baseball games, soccer and foot-
ball, but mostly fights.
Does a lot of reading and pre-
fers the classic authors to the
modern. Names as his favorite
authors, Gorky, Shakespeare and
Tolstoy. Is interested, however,
in the plays of Eugene O’Neil
and the books of Upton Sinclair
and James Joyce.
Is very much in favor of do-
mesticity and is happily married.
Enjoys making excursions to out
of the way places with his wife.
Especially to inns throughout
New England, taking his violin,
to rest and relax.
He emphatically disapproves of
the star system in motion pic-
tures and does not want. to be
billed as a star.
Muni has black hair and black
eyes, is five feet ten inches tall
and weighs 165 pounds
He is under contract to Warner
Brothers-First National Pictures
and his important pictures in-
clude: “The Valiant,” “Sear-
face,” “I Am A Fugitive From A
Chain Gang,” “The World
Changes,” “Hi, Nellie!”’, “Bor-
dertown,” “Black Fury,” “Dr.
ates” and his current film,
osmopolitan production,
art theatre group. A few years
later he did a balancing act in a
burlesque show for a short time.
Muni, who is now appearing in
the Cosmopolitan production,
“The Story of Louis Pasteur,” at
th Theatre, de-
votes his entire life to acting.
During the making of a picture,
he lives the part. Between pic-
tures he prepares for the next
one.
Seores Hit
noted
Broadway stage star who be-
came a screen actress last year,
has scored her biggest hit in
the role of the wife of Louis
Josephine Hutchinson,
Pasteur, portrayed by Paul
Muni, in the Cosmopolitan pro-
duction “The Story of Louis
Pasteur” which opens at the
Theatre on_—-------—
as a First National release.
Mat No, 107—10c
uf: he age of twelve, Paul —
Muni, distinguished ¢ eter
actor, played old men with an
ee ee ines
|
BF
-
d
Pasteu
Paul Muni Has Brought
Pasteur Back To Life
Star Makes Up to Resemble Great Scientist
Exactly in New Film
By DAN MAINWARING
Every morning at seven
Cosmopolitan production
which comes to the .....__.
as a First National release, Paul Muni walked
during the production of the
“The Story of Louis Pasteur,’’
. ev PNeatre- on.
Miva P ceimtalr pew > 9
into the
makeup department at the studio.
Two hours and ten
out.
What went on in those two
hours and ten minutes? How does
4 man become another man who
has been dead for many years?
To find the answer to these
questions, we lay in wait for
Mr. Muni the other morning.
We are not accustomed to get-
ting up at seven. We were a little
skeptical about Mr. Muni being
up. He was. He was sitting in a
barber chair, and though he had
a fine black beard he wasn’t
waiting for a shave, He wanted
more, not less, whiskers.
The morning we watched Mr.
Muni being made up as Louis
Pasteur, Clay Campbell did the
work. Usually he assists Pere
Westmore in cha ‘(ing Mr, Muni’s
dentity, for it 9n, the scrtpst-
nore who, with t on the
vorked out the ® “<The
ip over a period
efore the pictur
Raising a
Muni was stre: |
barber chair. On
_But she has never
tg head was ais eve
taken nt. okting his emg,
worked ge Westmore.
new Paur ““gxa.we make the face broad-
Story
r,” now showing at
Be Theatre, was
ery
aking of every
. National lot ev
minutes later, Louis Pasteur walked
_-— eee
Campbell only looked at the pic-
ture once during the whole pro-
ceeding. Unlike most men who
stand over prostrate forms in
barber chairs, Mr, Campbell had
nothing to say. Mr. Muni did
the talking.
“First we raise my hair line
two inches,” Mr. Muni explained,
“You see, my hair line is two
inches lower than Pasteur’s.”’
That sounded difficult, It was.
It took one hour. Mr. Campbell’s
fingers flew from make-up box to
Mr. Muni’s forehead. Gradually
the hair line receded. At half
past seven it was one inch high-
er. At eight it was two inches
higher and you ecouldn’t tell that
it wasn’t always that way.
cnr is
of
= Bae
broader. He began to
Star of “Story of Louis Pasteur” Credits
Scientist With Saving Pets
Historians who credit Louis Pasteur, the great French
sientist, with revolutionizing the
theory of medicine and
giving many added years of life to the average human, have
werlooked one of his chief bene-
fuctions—the gift of dogs as pets
children the world over.
So declares Paul Muni, who
made an intensive study of the
sult of Pasteur’s work while
flying the scientist’s role in
The Story of Louis Pasteur,”
‘Cosmopolitan Production which
ll open at the The-
ge On 2... al a eee
itional release.
Muni is himself a dog lover
d perhaps that is why he took
is view of subject. Here is what
¢ actor has to say:
“Most people nowadays are in-
med to take dogs more or less
r granted. They have them in
tir homes and they allow the
lallest children to romp with
*m. But there was a time only
few years back when the aver-
e dog, and particularly the
fay, led a true ‘dog’s life.’
‘I remember in my own boy-
od I wanted a dog more than
ything in the world, but my
ther wouldn’t let me keep one.
@ was afraid of hydrophobia,
it as every other mother in the
ihborhood feared it. I used to
' and tell her that all dogs
ten’t mad, but she wouldn’t
len. She didn’t want to take
t slightest chance.
‘When I go into homes now I
fl an average of about ten
ts as many dogs as there used
tibe. The funny thing is, you
Paul Muni, Josephine Hutchinson and Donald
Bt a "
Pat
ook yeurs C
\
i
r Made it Possible
“To Own Dogs, Says Muni
In Triumphant Film
“Ghe Story of Louis Pasteur’
older.
“We grow more beard now,”
Mr. Muni said. “They didn’t give
me time to raise enough of my
own so we add a few.”
That only took a few minutes.
A tuft of hair was applied to the
lower lip. A few bits were glued
on here and there,
“Now comes the ordeal,” Mr.
Muni said. “I get a’ new skin on
the upper part of my face.”
Pasteur Lives Again
Mr. Campbell applied strange
liquids and worked them in. He
was very careful about it for he
had to create artificial skin tex-
ture over the original Muni hair
line. Little wrinkles appeared.
The brow became deeply fur-
rowed. There wasn’t a trace of
Mr. Muni’s face left.
He sat up and surveyed him-
self in the mirror. Then he took
a picture out of his pocket and
handed it to us.
“That is Pasteur,” he said.
We looked at the photograph.
We looked at the man in the
chair. They were identical.
Mr. Muni put on a padded
shirt and slipped into a coat.
Now he was portly and a littie
stooped. His voice changed. His
mannerisms changed.
And when he walked out into
the sunshine and headed for the
stage where William Dieterle,
the director, was awaiting him,
he was Mr. Muni no longer. Louis
Pasteur had come back to life.
The picture ig a dynamic dra-
va of the battle fought for sci-
chy . Pasteur. Muni has the
others in the cast
Woods,
ov O'Neill and
“Ser@play is
ollings. Ne ee ee
ine
seldom hear of a dog going mad
in these days, but that isn’t be-
cause rabies is decreasing. It’s
simply that in my own boyhood
they made such a fuss about one
mad dog that every other animal
was suspected.”
Muni long ago gratified his boy-
hood ambition to own a dog. He
keeps two of them in his home—
thoroughbred airdales—but he
doesn’t exhibit them because he
thinks dog shows are a strain on
them.
the true life
to his worst
enemy to buy a woman’s life from Man’s deadliest public enemies.
It comes to the.” rise feet
They Make History Live
Louis Pasteur and his wife, portrayed by Paul Muni and Josephine
Hutchinson (above) in “The Story of Louis Pasteur” now showing
at the ae ie (1104 Oe
scorned mockery, to rescue
more dreadful than
Theatre, sacrificed love,
women from an invisible reign of terror
any ever spread by men,
defied death,
Mat No. 211—20¢
.
4 a ee ee
Ts P
ortrayed In New F. im
“Story of Louis Pasteur” Reveals
Human Drama
In Life of Achievement
Catholics the world over
ouis Pasteur, whose faith
mankind saved countless millions
of lives, as the subject of the
first biographical film of a great
man of science.
When the Cosmopolitan pro-
duction “The Story of Louis
Pasteur,” with Paul Muni in the
leading role, opens at the... ._..
“ueatre On. as a First
National release, it will be seen
how the man was sustained in hig
fight against prejudice and jeal-
ousy ‘by his faith. The screen
play is based on extensive re-
Search and termed historically ac-
curate.
Born in Dole,
years ago, Pasteur was the son
of a poor tanner. He studied
chemistry and at an early age
Was impressed by the suffering
in the world and by the fact that
medical men of hig day appar-
ently knew little about the causes
of most ailments.
He undertook a series of ex-
periments which succeeded and
which began a chain of develop-
ments that since hag given the
average human at least 20 years
more of life. Statistica] experts
of the Metropolitan Life Insur-
ance Co. estimate that a child
born a century ago was destined
to live an average of only 40
years, whereas the infant of 1936
should live more than 60 years.
The world recognizes that Pas-
teur laid the foundation for this
tremendous good to mankind, but
in his own time he was for years
derided, scoffed, called a hum-
bug.
Once the King of France, lis-
France, 113
will rejoice at the selection of
and devotion to the good of
a
tening to Pasteur’s enemies,
forced him to leave Paris and,
with his wife and daughter, con-
tinue his Studies in g remote
province. He lived quietly among
the peasants, a’ patient and ob-
scure man, until the word spread
of his amazing discoveries. Then
the world hurriedly beat a path
to his door.
He became famous but he never
Slackened in hig zeal for knowl-
edge. The poignant, human story
of his life, his devotion to hig
family, his abiding faith, all are
Shown in “The Story of Louis
Pasteur.” According to those per-
sons who have Witnessed the
Warner Bros. film in Hollywood,
Paul Muni has given the most
emotional and gripping perform.
ance of his career,
On the eve of his greatest dis-
covery—the cure for hydrophobia
—he was stricken with paralysis.
Yet he fought on and on, saving
more lives.
Pasteur died in 1895 and his
last hours were spent in his room
of monastic simplicity, one hand
resting in his wife’s and the other
holding a crucifix,
“The Story of Louis Pasteur”
is the Startling drama of Pas-
teur’s fight against ignorance pre-
vailing in his time in order to
Save life by science. Besides Paul
Muni, the cast ineludes Josephine
Hutchinson, Anita Louise, Don-
ald Woods, Fritz Leiber, Henry
O’Neill and Porter Hall. William
Dieterle directed the picture.
Page Twenty-three
96
}
at
oe
“Be Story of Louis Pasteur’
Paul Muni Helps To Herd
Sheep For His New Film
Director Insists on Continental Method for
“Story of Louis Pasteur”’
By DAN MAINWARING
William Dieterle, one of Warner Bros. ace picture di-
rectors, has never herded sheep. He has been a carpenter, a
glazier, and an actor, among other things, but never a
shepherd.
Sheridan Gibney and Pierre Collings, the playwrights,
also are men whose sheep-tending education was sadly
neglected. The only thing they have had to do with sheep
was write about herding them
in “The Story of Louis Pasteur,”
the Cosmopolitan production now
showans ab the. tu. <a, Theatre
as a First National release.
Paul Muni went on the stage
at the age of twelve and until
he was fifteen he hadn’t seen a
live sheep.
Tony Gaudio can herd a cam-
era. But he knows nothing about
lambs, ewes or rams. For a long
time he thought that wool, like
cotton, grew on bushes.
Your correspondent, on _ the
other hand, has herded quite a
few sheep in his time. He is not
what one would call an expert
shepherd because he never could
bake sour dough bread.
But he understands the rudi-
ments of sheep herding. He has
found that the best thing to do
is to turn the sheep loose and
find a nice shade tree to sleep
under while the dogs do the
work. Naturally when he heard
that four men who were totally
ignorant of the fine points of
sheep herding were ¢1 route. to
Simi valley, Califorria, to t.%
TS aie ane | eal
herded, your correspondent was
interested.
The sheep sequence was re-
quired for “The Story of Louis
Pasteur,” in which Paul Muni is
starred, and which Dieterle is
directing.
There was one real shepherd on
hand. He was Tony Robles who
has herded sheep from San Juan
Capistrano to Clipper Gap. Rob-
les, his eight sheep dogs, and, his
seven herders, were hired to drive
the sheep.
The sheep were not at all im-
pressed with the company. They
Lo
emp A nent
Peo mens 8
As Louis Pasteur
Paul Muni y “characteri-
zations have proclaimed him one
of the screen’s most versatile
actors. His current production
is the Cosmopolitan Production,
“The Story of Louis Pasteur,”
which comes to the__-..----
TREGtRE Ot et sh si
Mat No. 101—10c
Page Twenty-four
ae
didn’t even look at Muni when
he drove up. Your correspondent
did because Muni was wearing a
fine set of whiskers.
One of the big blue trucks was
loaded with dead sheep. Your
correspondent left off examining
Mr. Muni’s beard and took a look
at the sheep carcasses. They
looked real but they weren’t.
They were skins stuffed with
sawdust, newspapers, excelsior
and copies of old publicity stor-
ies.
Noting your correspondent’s
puzzled expression, Dieterle
handed him a copy of the script
and pointed to page 37, which
read:
“Long shot of the gigantic herd
thundering down the road with
several sheep left lying about
on the ground—dead with an-
thrax.
“Medium close shot, a hilltop—
the thunder of the bleating herd
as it sweeps over the camera
“Another ‘herd being driven at
breakneec” “ace through a shal-
eu by the way
The screen writers’ ignorance
of sheep herding ws evident
from the sheep.
“Who ever heard sheep thun-
der?” your correspondent asked.
“That’s dramatic license,” said
Dieterle.
By this time, Robles, a brown
old fellow with grey hair, wear-
ing the garb of a French peas-
ant, came up for instructions.
“Drive them up over that hill
and down toward the camera,”
Dieterle said. “Then take them
over the lane that crosses the
creek. We’ll follow.”
The herd got underway. The
herders, as is their wont, picked
up little clods and tossed them
-at their baaing chargers.
“Stop,” yelled Dieterle. “Not
“that way.”
Your correspondent wasamazed.
‘They had done nothing wrong.
California
“throw clods at their sheep. Some-
shepherds always
times they throw big sticks and
cobble stones if any are handy.
“But they don’t do it that way
in France,” said Dieterle. “You
see, I never herded sheep but
I’ve seen a lot of fine French and
German sheepherding. They have
little trowels on the ends of their
taffs and with the trowels they
coop up earth and toss it at the
heep. Then they don’t have to
end over.”
All went well after that. The
sheep’ came over the hill and ran
toward the camera. And the agile
property men dropped the prop
sheep carcasses by the wayside.
_ Robles did pretty well, too,
only he didn’t make the sheep
thunder. No one could do that,
not even a man who has been
herding sheep for fifty years.
Sheep never thunder nor travel
at breakneck speed.
“The Story of Louis Pasteur”
“is the startling drama of the sci-
entist’s fight with the ignorance
prevailing at his time in order to
save life of both man and beast
by science. Muni is the star while
others in the cast include Joseph-
ine Hutchinson, Anita Louise,
Donald Woods, Fritz
Henry O’Neill and Porter Hall.
Leiber, -
Your Life Their Goal
If “The Story-of Louis Pasteur,” in which Paul Muni and Joseph-
ine Hutchinson shown above as the scientist and his wife, did not
have a happy ending YOU might not be alive to see it, for it’s
the true story of a battle one man waged against the jeers of
the world to save the lives of mothers and babies.
Mat No. 212—20e
Noted Physicians Praise
‘‘Story of Louis Pasteur”
Doctors Who See New Paul Muni Film Pay Tribute
To Great Scientist
Marking the 113th anniversary of the birth of Louis
Pasteur, the French scientist who revolutionized the theory
of medicine more than 50 prominent doctors attended a
special preview of the motion picture, ‘‘The Story of Louis
Pasteur,’’ at the New York office of Warner Bros., on De-
cember 27th, 1935.
Among those present were Drs. Louis I. Dublin, vice-
president of the Metropolitan
Life Insurance Co., and Alfred
J. Lotka, statistical expert for
that company, who are the au-
thors of a forthcoming book,
“Length of Life,” which shows
that the life span of the average
man has been increased by more
than 20 years since Pasteur in-
troduced his theories on the part
germs played in causing disease.
The lives of countless millions
have been saved through Pas-
teur’s discoveries according to
Drs. Lotka and Dublin.
Dr. A. J. Crumbine, director of
the American Child Health As-
sociation, who also was present
at the showing of the film, which
will open at the....... . theatre
mph ee Goss , declared that public
ignorance which hampered Pas-
teur in his life-time still handi-
caps medical advancement and
that much is to be gained by
awakening the mothers and
fathers of America to the bene-
fits of science which are available
to them.
Recommended to Parents
“This is a picture which every
mother and father should see,”
Dr. Crumbine said. “Louis Pasteur
made certain benefits available
to mothers and children, but un-
fortunately the world still is not
profiting to the utmost from his
revolutionary discoveries.”
Dr. John L. Rice, Health Com-
missioner of New York City, who
also attended, added that even
in New York many mothers and
children die unnecessarily through
ignorance of hospital facilities
which they might have for the
asking. Dr. Charles Bolduan, di-
rector of the New York Bureau
of Public Health Education, and
Savil Zimond, assistant director,
also attended the preview.
Also present was Dr. William
Freeman Snow, member of the
board of directors of the Na-
tional Health Council and a di-
rector of the American Social
Hygience Society.
“Men like Louis Pasteur are
working in laboratories through-
out the world today,’ he said.
“But, like Pasteur, they work be-
hind the scenes, unknown to the
public whom they benefit as much
or more than any soldier or
statesman. It gave me_ great
pleasure to see the life of Pas-
teur dramatized so that all who
see the picture may know the
ae TAT ILL yp,
Startling Feat
of Science Seen
in Film Drama
Fifty years ago, Louis Pasteur,
the great scientist, used his rabies
serum on a human for the first
time and saved the life of 9-year-
old Joseph Meister.
This dramatic experiment
which cut the death rate of the
dread disease to less than one per
cent, is reenacted in the Cosmo-
politan production, “The Story of
Louis Pasteur,” which is being
shown at the Theatre
as a First National release.
Paul Muni portrays Pasteur.
Dickie Moore takes the part of
the Meister boy.
While the camera and micro-
pe. WSUS
phone recorded the scene, the boy —
whose life was really saved was
going about his duties as janitor
in the Pasteur Institute in Paris.
The scene was accurate in
every detail. Before it was made,
First National’s Paris representa-
tives located Meister at the In-
stitute and heard him tell the
story of how Pasteur actually
gave him the rabies treatment
fifty years ago.
“The Story of Louis Pasteur”
is the thrilling drama of Pas-
teur’s fight againse the ignorance
prevailing at his time, to save
life bx «°* Jthers in the cast
pr include Josephine
ita Louise, Don-
z Leiber, Henry
ter Hall.
le directed the
, sereen play by
and Pierre Col
wag p
( So
——e
- 6 Witt —~aciontin
discovery.””»,
Louis Pastear was bor
Dole, France, the son of a , a
tunner. He died in 1895.
Curiously enough, this
who contributed more to
health of mankind than probably
any other single individual, was
not himself a doctor, but a chem-
ist, whose work happened to di-
rect his interests especially to
problems in biology. Throughout
his lifetime he fought constantly
against the prejudice and ignor-
ance of medical men of his day.
Risked Life for Boy
Once, when a mother pleaded
with him to treat her son for
rabies and thereby save his life,
Pasteur was threatened with
exile, disgrace and possibly death
on the guillotine. Yet he defied
the men of science, treated the
lad and saved him. This youth,
now grown to manhood, resides in
Paris, hale and hearty, the
father of seven children. His
name is Joseph Meister.
Again when a plague of rabies
swept Russia and a flood of men
facing death came to him for aid,
Pasteur was forced to stand alone
against the barrage of criticism
and attack that came from medi-
cal men who refused to recognize
any departure from the tradi-
tional methods.
Before the advent of inocula-
tion the annual death rate from
diphtheria, for example, was over
125 per 100,000, and occasionally
rose to 300 per 100,000 in New
York City. Since the use of
antitoxin was introduced, the
death rate from this disease has
dropped rapidly, until today it
hovers around zero in many cities.
The motion picture, “The Story
of Louis Pasteur,” a Cosmopoli-
tan Production released by First
National, is the first biographi-
cal film of a great man of séi-
ence. Paul Muni plays the role
of Louis Pasteur, Josephine
Hutchinson is Madame Pasteur
and Anita Louise is Annette Pas
teur, their daughter. William Die-
terle, of “A Midsummer Night’s
Dream” fame, directed the pro-
duction.
man
the —
le ee el Goa OY
“ble Story of Louis Pasteur
Film Players Take
Off Shoes to Rest
Both actors and actresses in
the Cosmopolitan picture,
“Enemy of Man,” which comes
ule isis) for, je re Theatre
OTe tae te » removed
their shoes for half an hour
each day during the filming
of the production.
The idea was that of Paul
Muni, the star who is play-
ing the part of Louis Pasteur,
the famous scientist. Muni be-
lieves that he cannot rest
properly with his shoes on. As
the work on this picture was
very trying he spent half an
hour each noon lying flat on
his back with his shoes off and
a black hood over his face.
This strange performance
was noticed by other players,
who inquired what was the big
idea. When Muni told them,
they all decided to try it. The
plan seemed to work for they
kept it up throughout the pic-
ture.
The cast includes Josephine
Hutchinson, Anita Louise,
Donald Woods and a score of’
others.
Muni’s Clerk Never
Saw His Real Face
Alma Thompson, the seript clerk
who worked on the Paul
Muni “The Story of
Louis Pasteur,” now showing at
ee a rr Theatre, was
on the First National lot every
day during the making of every
Mani © But she has never
seen | wearing his own face.
Hi aa way through the current
OU 140, Mess Syon )
paSaeto Mrs. Muni, who‘is al-
ways with the actor on the set,
that she had that
lady’s famous husband without
make-up, and that she had little
idea how he really looked.
Mrs.
amused and the following day
new
picture,
never seen
Muni was surprised and
she brought Miss Thompson a
small photograph of Muni, taken
some years ago.
“This is the man I married,”
she said. “Not the bearded gen-
tleman with the worried look.”
Muni’s Aide
The presence of Henry O’Neill
n the cast a motion picture al-
ways marks it as a _ distin-
nuished production. He is shown
thove in the role of chief as-
tistant to Louis Pasteur, por-
layed by Paul Muni, in “The
Story of Louis Pasteur” now at
the Theatre.
Mat No. 106—10c
son con-
Donald Woods Played
in First “Talkie”
Donald Woods, who has the
juvenile role in the Cosmopolitan
production, “The Story of Louis
Pasteur,” now showing at the...
Theatre, was an
extra in the first talking picture,
Al Jolson’s “Jazz Singer.”
Paul Muni hag the stellar role
in the film, which is a dramatic
story of the life of Louis Pas-
teur, the famous scientist. Jose-
phine Hutchinson plays opposite
him, and Anita Louise is the
sweetheart of Woods.
Wife Always Present
When Muni Works
Probably the most inseparable
of Hollywood’s happily married
couples are Mr. and Mrs. Paul
Muni. Mrs. Muni, the former
Bella Finkel, stage actress, stays
constantly on the set when her
famous husband is working, at
his request. When he is at home,
she “has to sneak away from
him,” she says, even to get inwa
solitary shopping trip. At pres-
ent, Muni is starring in the Cos-
mopolitan production, “The Story
of Louis Pasteur,” which comes
GOMMDINO Rte oo cr an Memory Theatre
Lovers In Muni Film
Donald Woods and Anita Louise are teamed for the first time as
screen sweethearts in Paul Muni’s new starring vehicle “The Story
of Louis Pasteur,” the Cosmopolitan production coming to the
<a ee Theatre. ona
ee as a First National release.
Mat No. 219—20c
Don’t Marry an Actor,
Says Actress
An actress shouldn’t marry an
actor if she wants to be happy.
She should marry an agent—not
a book agent, but an actor’s
agent.
This is the advice of Josephine
Hutchinson, who plays opposite
Paul Muni in “The Story of
Louis Pasteur,” the Cosmopolitan
production which comes to the
Mees rd: Theatre:vonase ee
Miss Hutchinson knows this is
good advice—she married her
own agent, Jimmy Townsend.
“Agents understand their cli-
ents,” Miss Hutchinson says.
“They have to. get along with
them. They know. each player’s
whims and idiosyncrasies. They
understand the peculiar self-en-
grossment that each player must
have to be real on the stage or
screen.”
Henry O’Neill One of
Film’s ‘‘Reliables”’
The “old reliables” play an im-
portant part in the success of
any motion picture. These are
the established, dependable play-
ers, whose names are seldom seen
in lights on theatre marquees,
but who carry the burden of the
smaller roles so well that the
whole tone of the production is
improved by their presence.
Henry O’Neill is one such “re-
liable.” An experienced actor,
with a successful stage career as
a background, O’Neill handles
his roles with the ease and au-
thority of the true veteran. His
name in a cast is assurance that
one part will be played expertly.
No director worries about him,
or his ability to play any given
character.
' Pasteur’s
No Gum Chewing in
Paul Muni Film
“No gum chewing, now!”
That’s a frequent order on
movie-sets,
Why no gum chewing? Because
it would be an anachronism ae-
cording to history, or a flagrant
violation of Emily Post’s dicta,
or against the rules of some insti-
tution being picturized. There
was such an order given in the
Cosmopolitan picture, “The Story
of Louis Pasteur,” now showing
aAtccthe. . i See ae Theatre,
with Paul Muni in the stellar
role. It is a story of Louis Pas-
teur’s scientific discoveries.
Anita Louise
film
star who portrays the part of
Charming Warner Bros.
daughter in “The
Story of Louis Pasteur,’ which
comes to the... Theatre
ON oe with Paul Muni in
the stellar roles.
Mat No. 116—10c
Waits
Anita Louise Makes
Small Boy Happy
The proudest boy in Hollywood
is Robert Cook, 11, who sells
magazines at the corner of Sun-
set and Crescent Heights boule-
vards.
Anita Louise, blonde film act-
ress, now playing with Paul
Muni in “The Story of Louis
Pasteur,” the Cosmopolitan pie-
ture which comes to the........
Paratie sine! os eae -» gave
him an air rifle with her auto-
graph on the stock for his birth-
day present.
For two years, Miss Louise has
been buying magazines from the
boy. When she passed him the
other day she noticed that he
was crying. She investigated and
the corner druggist told her
about Robert’s bad luck. Someone
had stolen the air gun his mother
had given him on his tenth birth-
day anniversary. So Miss Louise
found out Robert’s natal day and
gave him the new rifle.
Actor Must Convince,
Says Muni
Paul Muni, who has the stel-
lar role in the Cosmopolitan pro-
duction, “The Story of Louis
Pasteur,” which comes to the...
tie EB ee cs Theatre of. ee. S
as a First National release, does
not think an actor should be
given special credit for render-
ing a convincing performance.
“Every portrayal should be
convincing. That’s one of the
prime factors in the job of act-
ing,” he says. “It’s no more flat-
tering than to tell a river pilot
he knows the stream well, or to
congratulate a postman for his
knowledge of the city streets.”
am
Seventoos Tis rs
Between Films
Seventeen years is a long time
between pictures. But Josephine
Hutchinson, who plays opposite
Paul Muni in “The Story of Louis
Pasteur,” the Cosmopolitan pro-
duction which comes to the.....
eae PM Te. | mheatreon..o2/..'.
as a First National release,
waited that long before she ap-
peared in her second picture
“Happiness Ahead” with Dick
Powell.
Miss Hutchinson’s first screen
appearance was in “The Little
Princess,” starring Mary Pick-
ford. Her mother decided against
a screen career for her and took
her to New York where she was
educated for the stage.
Star Says Costuming
Starts at Skin
An actress who portrays the
role of a woman of former years
has to do more than don a
bustle, according to Josephine
Hutchinson who has the leading
feminine role opposite Paul
Muni in “The Story of Louis Pas-
teur,”’ now playing at the.......
Ses Eamets Ua Theatre.
Miss Hutchinson declares that
to make the illusion perfect the
actress must make her costume
correct in every detail, even to
the under clothing worn a score
or a hundred years ago.
Wife Tells Actor to
Pep Up Kisses
Because his wife believed Don-
ald Woods was not sufficiently
fervent in his wooing of Anita
Louise during the filming of the
Cosmopolitan production coming
tothe... 3. ee Theatre on
Mana cesel arte ce Ate » an entire love
scene had to be retaken.
Mrs. Woods watched the work
of the actors and criticized the
action. “Kiss her/as if you meant
it,’ she demanded. Woods did.
Noted Actor
Lritz Leiber, famous Shakes-
pearean actor, has the role of
Paul Muni’s foremost opponent
in “The Story of Louis Pasteur”
the Cosmopolitan production
now at the... sss Theatre.
Mat No, 110—10c
He-Boy Actor Eats
His Meat Raw
Other boys may prefer such
effeminate delicacies ag ice cream,
but Dickie Moore’s favorite food
is hamburger steak, raw.
The youthful actor, who plays
an important role in the Cosmo-
politan production, “The Story of
Louis Pasteur,” which comes to
kee ee Theatre oo
as a First National re .
hurger ‘when ha eat 4
lunch in the Green Room of the
studio,
He carefally perused the bill
of fare.
“What!
day ?”
She said, “Yes, we have no
hamburger today.”
But she telephoned to a near-
by butcher shop and got some
and served it raw.
No Yambreyveern— tp
Miss Hutchinson Saves
No Clippings
Nearly every Hollywood star
keeps a scrap book. Josephine
Hutchinson, who plays opposite
Paul Muni in the Cosmopolitan
production, “The Story of Louis
Pasteur,” now showing at the...
Cie meeras <a |e Ne Theatre, as a First
National release, keeps one, but
hers is different from most. There
isn’t a newspaper clipping in it
concerning herself or her work.
“T save pictures of interesting
rooms, color charts, unusual cos-
tumes and odd pieces of furni-
ture,’ Miss Hutchinson says. “I
also cut out and save articles on
flower culture. These I use when
working in my garden.”
Squeals in Films
Are Now Authentic
The woman who could
squeak like a mouse and the
man who could bark like a
dog, have long ago lost their
jobs in pictures.
The increasing proficiency
in studio sound effeets depart-
ments, has all but ruined the
once highly specialized Holly-
wood business of imitating
animals for the benefit of the
microphone.
The squeals in the new Cos-
mopolitan production, “The
Story of Louis Pasteur,” a
dramatization of the life of
Louis Pasteur, which comes to
ENG Re, Ce Theatre as
a First National release on...
Aree ., are real squeals
from real guinea pigs, not
clever human imitations.
ee
Page Twenty-Five
meant’ Bak G Ps, = )
(a re
YOUR BOX OFFICE iesner of your Town
~
se See ee be & ee Ve ee es GF
- — e
And it will be, if proper advance display is given your pictures.
These displays are the ones to do it, too. Glance at them, and pic-
ture them in your theatre. Will they sell onlookers? Yes, Sir!
The finest displays ever produced—displays that
make it impossible for your patrons to pass your
theatre can now be yours on a RENTAL BASIS.
Nothing to buy outright! Rent your complete lobby
requirements. The American Display Co. service
takes care of all your display needs on ALL your pic-
tures and at a fixed reasonable price every week. Dis-
play worries are now a thing of the past!
7™1e Coupon below will bring you further informa-
TRIPLE SERVICE 1—no obligation.
—
The American Display Company’s meth- a “
od service gives showmen excellent an- 6 Se oe ~
portunity for advance picture merchan- einen ti
dising. The same display is utilized for ee ay 4 poo”
next attraction.purposes, advancing to
the front sf catre for current showing.
on +
+ ——
”
ILLUSTRATED IN "A"
Four Individual Units That Can Be Put To Work ( asove SKETCH
uny
THE STORY of
LOUIS PASTEUR
“JOSEPHUTE HUTCHISON
BRITA LOUISE ~ LORHLB wants :
JOSEPHINE HUTCHINION
LOUIS PASTEUR
JOSEPHINE HUTCHINSON
ARITA LOLISE + << DORALD WOORE 3
UNIT 1 UNIT 2 UNIT 3 UNIT 4 site
ee
sunnunauavencanuayeensacegnascaneanscencancaunanecueguncescenceensvencestivacerrevneeceasaasaysucsenenengguasssacgenerdiecceraqanunaeneseenenisny
MAIL THIS COUPON
AMERICAN DISPLAY CO., Inc.
525 West 43rd Street
New York City, N. Y.
Gentlemen:
Let me know how lk. can get free lobby frames and further information
regarding your rental plan as shown in “The Story of Louis Pasteur”
Press Book. This request does not obligate me im any way.
ipo
DISPLAYS IN UNITS PICTURED ABOVE
Unit No. 1. Radio City (Illuminated) Mat Service. Size 40 x 80. This unit util-
izes a hand colored photographic enlargement (background) and individually cut
mat (front). Unit No. 2. This unit is similar to Unit No. 1 excepting its mat
size is 40 x 60. Unit No. 3. 30 x 40 Oil Paint Process Display reproduced from
UNIT AS ILLUSTRATED “B” original art work. The many vivid
2 2 eee ee colors make this type of showman-
ship outstanding. Unit No. 4. This
unit is produced exactly as Unit No. Mantes. beset . list nd oe.
3 excepting that it is the De Luxe Theatre. 0 eA er >
40 x 60 size. Unit No. 5. This illus- Address... oe cha ca -on ne hc at neehe an ng) Se
tration is of the 24 x 60 oil paint Cit mu
art banner. Comes also in the 24 x é Petit Ss RE ea ae Re ad yee
80 size. ALL OF THE FRAMES IL- Number of Seats... Number Weekly Changes. .
Other Information Rees. gee ty nan SS eee
: » LUSTRATED ARE LOANED FREE
ER | TO SHOWMEN TAKING ADVAN-
UNIT 5 TAGE OF THIS RENTAL SERVICE.
PITTI
PEGUEREEERERDRD ORG EERSTE
= ssusevsuevsncngnveenansunonssususonoussunusussansussusvensseueneuanenusncagenagcossesuatnscensuanensuausuneocursccuuscadarensusususcsusuouauetaioe
Page Twenty-Six
% vastew MISCELLANEOUS ACCESSORIES
NOVELTY & BANNER BALLYS
Five Banner Ways To Sell This Show
“AWE STORY OF
LOUIS PASTEUR
VALANCE (above) is 40” deep,
made of transparent silkolene.
Price is 55c per running foot.
FLAG, lettered on
one side—$15; let-
tering on both sides
—$25.
“THE STORY OF
PASTEUR’
PENNANTS are handy for under marquee, on street floats and
for advance lobby decoration. Four on a set as illustrated—
specially priced at $1.60.
WALL BANNER is made of
sun-fast, weather-proof mate- A R 7 r a A G : [ nc : BURGEE comes in 2 sizes:
rial. Size 9’ x 12’—-$12.50; 9 8 ake 9 i 50c
x 15’'—$15. 449 WEST 42nd STREET NEW YORK CITY 0" SO ys, 75¢
Say It With
és PAUL
NAPKINS
“THE STORY OF
LOUIS |
PASTEUR |
With JOSEPHINE HUTCHINSON
ANITA LOUISE + BONALD wos” =
For restaurants and ice
cream parlors. Prices
with imprint: $3.50
per M; 5M—$3 per M;
1OM—$2.75 per M.
JOSEPHINE HUTCHINS OB ied
No. 1 No. 2
Made of heavy board, these standees are hand-colored with a special e
oil paint process. They stand about 6’ high and are easel backed. One PRP ry
on left costs $7.50 each, or $6.75 for 2 or more. Standee on right is HANGER
$6.50—$5.75 for two or more. Order by number direct from: Order direct from: wea ats
deep. Price, in-
ECONOMY NOVELTY CO. Gua
: $5.50 per M; 1OM
225 West 39th Street, New York City $5 per M.
Page Twenty-Seven
AMERICAN DISPLAY CO., Inc,
521 WEST 57th STREET NEW YORK CITY
ANN i el aT ‘- J SISIa = —.
"he Story of Louis Pasteur’
WARNER BROS. Present
aut
24-SH EET DESCRIPTION: Predominant color of poster is red. Title is
yellow with credits light orange. Illustrations are in full color
~ THEATRE IMPRINT
WARBER BROS bsrect
PAUL MUNI.
THE STORY OF
LOUIC DACTEND *
JOSESHINE
” HUTCHINSON
ANITALOUISE
1-SHEET
MIDGET WINDOW CARD
INSERT CARD JUMBO WINDOW CARD
THEATRE IMPRINT
WARRER BRO PPrsrent
HASRER BRD boioe!
PAUL MUN 1.
THE STORY OF
LOUIS PASTEUR
GREE
_ WINDOW CARD
ivan ano *
at
pa . JOSEPHINE
6-SHEET
ee
PRICES
PRINTED IN U. S. A.
3
“a
KC oC aR | ES
each
each
each
each
each
each
each
each
each
each
each
each
each
each
TRC Oe UREA 2h ite dae pce CO DIL 2 eae 8c each
Mee ee tt Ee an ee 25c each
CAG ae ht) Seen Ee REY eR ee i) idee seh AR EAE 22c each
SOMME OTe? sree Cb Se ee ee 20c each
ROOy (and? OVER scion ae 18e each
Es Bote ee, ag ae ie a Dg $3.50 per M
Sivie and) Over) <2 as ee ee ee 3.25 per M
BOHALY HHS FREE LER
Gran Wess nee ne Roe : LOBBY DISPLAYS
11 x 14 Photos (8 in set—colored) —-------------- 75e a set
AGimopolitan fr 22 x 28 Photos (2 in set—colored)___--_--.--------- 80c a set
RelecadS ty BONS EDS: Slidegt: ee Se Ce ee ee eee 15¢ each
: Silla 08 ot. oe ae oe: 2S ee re 10c each
Midget) Window’ ‘Cards. (220 22. See eee 4c each
(These prices apply to the U. S. only )
“bhe Story of Levis Pasteur’
IMPORTANT
Seldom has such acclaim heralded
the approach of a motion picture as
that which has preceded ‘‘The Story
of Louis Pasteur.”’
Although it was originally sched-
uled for release one month
from now, the pressure of
public interest and demand,
fostered by excited press re-
ports from Hollywood, has
become so great that we
have been forced to postpone
other attractions in order
to bring this important pro-
duction in immediately.
One of the most unusual and im-
portant films ever produced, ‘‘The
Story Of Louis Pasteur’’ dramatically
portrays the thrilling life story of one
of the truly great heroes of all time—
the man who braved a thousand deaths
that countless millions might live.
It is a picture which we present
with pride and unhesitatingly recom-
mend to every one of our patrons.
Screened by Warner Bros. on a
lavish scale worthy of its great sub-
ject, it provides Paul Muni with the
most powerful role of his ca-
reer, supported by a huge cast
including such film notables
as Josephine Hutchinson,
Anita Louise, Donald Woods,
Fritz Leiber.
Unfortunately, the demands of
world-wide booking contracts
permit only a limited engage-
ment. We therefore urge you to
see this momentous film during the
early part of its run. We are confident
you will find it one of the most memor-
able screen experiences of your life
and that it will be excitedly discussed
for many, many months to come.
— The Management
Josephine Hutchinson j U6, L Mi U N Anita Louise + Others
Directed by William Dieterle e Presented by Warner Bros. e A Cosmopolitan Production e A First National Picture
if £22 toe
604 Lines
Mat No. 402—40c
THIS AD ALSO AVAILABLE IN 3-COL. SIZE
ORDER MAT NO. 308—354 LINES—30c
OEE aE OR: Ele RG
PUBLIC NOTICE
THE STORY of LOUIS PASTEUR
Starring
1A
“bhe Story of Louis Pasteur” =...
2A
Ss RRA SOROS TOSS
If This Story Didn’t Have a Happy Ending
MIGHT Not BE ALIVE
TODAY To SEE IT...
If Pasteur had not won his historic struggle against jeering
persecution and the ruthless killers of an unseen world,
millions of our generation would not have survived to ap-
plaud this breathless drama of his life.
For alone, defying an emperor's wrath and an empire’s
mockery, he dared to pierce the veil between life and
~—death...... to fight the invisible “public enemies” of man!
ay Alone ... but for one woman at his side .. . he waged war
4 | on the unseen evil that stalked from the gutters of Paris
‘to claim the fairest flower of the womanhood of France!
And now Warner Bros. proudly present one of the most
important and unusual productions of their career
e s
With JOSEPHINE HUTCHINSON
ANITA LOUISE7PDONALD WOODS
692 Lines Mat No. 401—40c
THIS AD ALSO AVAILABLE IN 3-COL. SIZE
ORDER MAT NO. 304—390 LINES—30c
AAO EOR “Tae Tae G
QUOTATIONS FROM HOLLYWOOD'S LEADING
CRITICS SPEAK LOUDER THAN ANY WORD OF OURS!
; j shed
TistinE” yazes 2" | cheer
D hat ee mething Daily
POPOV PROP ONO NP PMP NPI I
700 Lines Mat No. 403—40c
THIS AD ALSO AVAILABLE IN 3-COL. SIZE
ORDER MAT NO. 307—390 LINES—30c
“ble Story of Louis Pasteur”
a
4A
With JOSEPHINE HUTCHINSON
ANITA shoes puawaend ell
Presented by Warner 38ros.
A Cosmopolitan Production
A First National Picture
279 Lines Mat No. 303—30c
THIS AD ALSO AVAILABLE IN 5-COL. & 2-COL. SIZES
ORDER 2-COL. MAT NO. 214—98 LINES—20c
... The Story of His
Historic War Against
HE SOLD HIMSELF OUT |_| With Death At His
TO HIS WORST ENEMY ||| Fingertips, He Held
To Buy a Woman’s Life From : Women’s Lives In The
Man’s Deadliest Public Enemies! Hollow Of His Hand!
The story of the famous hero
of humanity who fought a jeer-
ing world that we might live!
PAUL
MUNI
The STORY
OF LOUIS
PASTEUR
“Something to cheer about”
‘says Film Daily
A Cosmopolitan Production
A First National Picture
THEATRE|
aaa ~
>
N G
OF LOUIS
PASTEUR
“A truly great picture”
—says Variety Daily
A Cosmopolitan Production
A First National Picture
THEATRE
Mat No. 218—20c 84 Lines Mat No. 111—10c 93 Lines Mat No. 112—10c
ASD VoeeR Tab tel G
WAS HE HERO..
Was he one of the
bravest men who ever
lived...fighting the dead-
liest public enemies
on the face of the globe
to save womankind
from a hideous fate...
OR MONSTER?
Or was he the greatest
menace the world has
ever known... playing
with helpless women’s
lives to make himself
king of the earth’s in-
visible underworld?
PAUL MUNI
THE STORY
OF LOUIS
PASTEUR
IACEDLUIAIC WIITCHINGON
=eiientieneaenenal
OF LOUIS
PASTEUR
With JOSEPHINE HUTCHINSON
ANITA LOUISE*DONALD WOODS
FRITZ LEIBER * MANY OTHERS
A Cosmopolitan Prod'n « A First National Picture
Presented by Warner Bros.
ANITA LOUISE*7DONALD WOODS
Presented by Warner Bros. © A Cosmopolitan Production « A First National Picture ,
THEATRE
212 Lines Mat No. 209—20c
THEATRE
278 Lines Mat No. 215—20c
If This Story Didn’t
Have A Happy Ending
--- You Might Not Be
Alive Today To See It!
THE STORY OF
LOUIS PASTEUR
Presented by Warner Bros. e A Cosmopolitan Production e A First National Picture
THE STORY OF
LOUIS PASTEUR
Presented by Warner Bros. e A Cosmopolitan Production e A First National Picture
128 Lines Mat No. 216—20c 114 Lines Mat No. 207—20c
oA
"Ble Stary, of Louis Pastews'
6A
YOU COULD SQ) HEAR A
PIN ‘DROP
Yesterday a thronged audience saw the first performance in this
city of “The Story ot Louis Pasteur. * Literally, you couid hear a
pin drop as they sat through its 87 electric minutes. There was no
applause when the picture ended. A far greater tribute—the hushed
silence of deep emotion—grested the climax of this amazing film.
‘The Story of Louis Pasteur” is that kind of picture!
No gang wars—but a hiclone singlehanded battle against
the ruthless killers of an unseen world. No grease- paint
heroics— but’ the real-life drama of the man who braved a
thousand deaths that countless! millions might live. Today you
can take heart and courage from the bravest story ever told!
I
SHE @rtOR,Y OF
LOUIS PASTEUR
PAUL MUN
With JOSEPHINE MUNI
ANITA LOUISE © DONALD! WOODS
FRITZ LEIBER © MANY ‘OTHERS
Presented by Warner Bros.
A Cosmopolitan Production
A First National Picture
THEATRE
612 Lines Mat No. 306—30c
Pra ea TR STN. G
THIS AD AVAILABLE
IN 2-COL. SIZE. ORDER
MAT NO. 221—310 LINES—20c
“Blazes a new
trailin pictures.
Something to
OUIS PASTEUR
With JOSEPHINE HUTCHINSON e ANITA LOUISE
DONALD WOODS e FRITZ LEIBER e MANY OTHERS
Directed by William Dieterle @ A Cosmopolitan Production @ A First National Picture
HE GAMBLED His
DAUGHTER'S LIFE
That Our Children Might Live!
BOs
Se
There have been great moments on the screen—but none to sur-
pass that electric second when this champion of humanity had
to decide which was dearer to his heart—the fate of his own
daughter, or that of unborn generations. The choice he made
was like every other moment of his life—heroic! And here is
that life re-lived in all the drama of its fearless combat with the
re e _< <- | egy é * 6 ‘ ’ as a Cia 442 2 sty
told us, “stands among the significant works of the screen.”
-
See why hé
sold himself oat
to his worst enemy—
to buy a woman’s
life from man’s
deadliest “public
enemies”!
850 Lines Mat No. 504—50c
[ FOR 3-COL. ILLUSTRATION OF THIS AD, SEE PAGE 8A |
TA
HE GAMBLED HIS
DAUGHTER'S LIFE
That Our Children Might Live!
There have been great moments on the screen—but none to sur-
pass that electric second when this champion of humanity had
to decide which was dearer to his heart—the fate of his own
daughter, or that of unborn generations. The choice he made
was like every other moment of his life—heroic! And here is
that life re-lived in all the drama of its fearless combat with the
“Blazes a new
trail in pictures.
Something to
cheer about”
—says Variety Daily
“A TRULY GREAT PICTURE”
PAUL MUNI
‘THE STORY OF
LOUIS PASTEUR
13> lines Nar Nee} T4-—T0c
Presented by
Werner Bros,
The St
War Agai
Killers of an Uns
30 Lines. Mat No. 115—10Oc
8A
‘THE STORY OF
LOUIS PASTEUR’
~says Film Daily fearful enemies of man—in a picture that, as hundreds have
told us, “stands among the significant works of the screen.”
WA RON ER BR OCS PRS ELS QE oN) eT
PAUL MUNI
With JOSEPHINE HUTCHINSON e ANITA LOUISE
DONALD WOODS e FRITZ LEIBER e MANY OTHERS
Directed by William Dieterle © A Cosmopolitan Production @ A First National Picture
303 Lines Mat No. 305—30c
[ FOR 5-COL. ILLUSTRATION OF THIS AD, SEE PAGE 7A |
“”’B TRULY GREAT PICTURE”
—says Variety Daily
PAUL MUNI
‘THE STORY OF
LOUIS, PASTEUR
With JOSEPHINE HUTCHINSON ¢@ ANITA LOUISE e MANY OTHERS
58 Lines Mat No,- 21 74220c
“SOMETHING TO CHEER ABOUT”
—says famous Film Daily
PAUL MUNI
‘THE STORY OF
LOUIS PASTEUR
With JOSEPHINE HUTCHINSON ¢ ANITA LOUISE e MANY OTHERS
Presented by Warner Bros. e A Cosmopolitan Production @ A First National Picture
54 Lines Mat No. 220—20c
sold himself out
:y to his worst enemy—
to buy a woman's
life from man's
deadliest “public
enemies”!
“Blazes a new
trail in pictures.
Something to
cheer about”
—says Film Daily
43 Lines Mat No. 113—10c
Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.
for Film and Theater Research
http://wcftr.commarts.wisc.edu
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